Keeping customers engaged can be an ongoing challenge.

In a recent Harvard Business Review article, Bevin Maguire, VP of Marketing and Communications, IBM, and Jane Hiscock, Founder and President, Farland Group, provide advice on how to bring value to your customer engagement strategy.

Read More at Harvard Business Review

Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Want to improve your standing with your c-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

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Build stronger relationships–and better strategies–with c-level customers.

Your customers’ c-suite holds a wealth of knowledge and opportunity. But those leaders can also be your most discerning, toughest-to-reach customers. Farland Group helps you earn their engagement—and turn interactions and insights into new revenue models and markets.

Client Experience

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Farland Group & Advisory Boards

We design, launch, and sustain customer advisory boards with enduring influence—boards that craft the right mix of participants and topics, create constructive conversations for everyone involved, and continuously offer invaluable insight to your organization.

Advisory Board Services >> Common Questions >>

Read our most recent advice and insight...

Project Planning is Key to Driving Customer Engagement Programs

Posted on 05.25.2017 by in Engagement Strategy

If you’re hosting a dinner party with multiple courses that need to be timed perfectly, you’d map out your plan ahead of time, with all of the details necessary to ensure your dessert is not served before the main course  

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Sustained Loyalty Requires an Authentic Customer Centric Mindset

Posted on 05.16.2017 by in Understanding the C-Suite

Most companies today have an initiative focused on becoming customer-centric, and if that isn’t the path companies are pursuing, customers will often call the vendor out.  Customers are calling the shots and our understanding of value is changing. In the  

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Being “Uncomfortable” and Applying it to Your Engagement Strategy

Posted on 05.10.2017 by in Engagement Strategy

Until recently, I hadn’t thought about how stepping out of my “comfort zone” in my career would benefit me — after all, who really wants to be uncomfortable while they’re working?

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B2B Influencer Relations in the Age of Transparency [Article]

Posted on 04.18.2017 by in Engagement Strategy

Influencer relations and strategic inner circles have been around for some time, but the digital era has certainly contributed to their evolution.

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