Mastering Executive Engagement: What’s Holding You Back?

Strong relationships with your C-level customers can accelerate change, uncover opportunities, and strengthen your company’s position. What keeps B2Bs from earning those relationships—and realizing their value? We’ve identified 10 common—but surmountable—barriers that hold B2Bs back.

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Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Want to improve your standing with your C-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

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Build stronger relationships–and better strategies–with C-level customers.

Your customers’ C-suite holds a wealth of knowledge and opportunity. But those leaders can also be your most discerning, toughest-to-reach customers. Farland Group helps you earn their engagement—and turn interactions and insights into new revenue models and markets.

Client Experience

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Farland Group & Advisory Boards

We design, launch, and sustain customer advisory boards with enduring influence—boards that craft the right mix of participants and topics, create constructive conversations for everyone involved, and continuously offer invaluable insight to your organization.

Advisory Board Services >> Common Questions >>

Read our most recent advice and insight...

It’s True… Culture is Eating Strategy for Breakfast

Posted on 09.13.2017 by in Understanding the C-Suite

For years, we have worked with clients and their customers to understand how engagements can be improved to satisfy the needs of the end customer. 9 times out of 10, the inhibitor to progressing customer satisfaction, loyalty, engagement and ultimately  

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Retail Therapy: 3 Secrets Behind Thriving Brick-and-Mortars [Article]

Posted on 08.30.2017 by in Engagement Strategy

[AS SEEN IN TOTAL RETAIL] Three common traits shared by successful retailers navigating omnichannel experiences

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Customer Engagement and One-on-One Connections

Posted on 08.23.2017 by in Engagement Strategy

If I had to describe in two words what Farland Group specializes in—my answer would be customer engagement. But what do I mean by customer engagement? If customers are buying products and services, aren’t they already engaged?

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Sustaining Customer Advisory Board Engagement Outside the Meeting Cycle

Posted on 08.17.2017 by in Customer Advisory Boards, Engagement Strategy

Engagement levels are very high during face-to-face Customer Advisory Board (CAB) meetings: the group is meeting in a physical location, members are strengthening longstanding connections or making new ones, and the direct dialogue progresses the strategic topics on the agenda.   

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