AS SEEN IN Jane Hiscock, President of Farland Group, shares her point of view on the differences between a customer-driven company and a sales-driven company. Today’s savvy, digitally enabled customers know when they are being treated as just a number »
Hilary enjoys skiing, traveling, yoga, and riding around town on her bicycle. Hilary is an avid Bananagrammer and Instagrammer #worldsbestdailymug
Hilary has a BA in communications from the University of Massachusetts Amherst and an MBA from Simmons School of Management.
When employees are empowered in their roles, it creates a fulfilling culture of leadership.
[AS SEEN IN CUSTOMER THINK] CIO’s are becoming more involved in customer engagement strategy as a way to ensure delivery of the appropriate high value technology solutions. Jane Hiscock shares three approaches CIOs are taking in adopting this new customer-facing aspect of the role.
Jane Hiscock, President, Farland Group and Alison Orsi, VP of Marketing, IBM will be presenting at the B2B Marketing Summit, London, June 22, 2016.
Choosing the phone over email adds value to your relationships with your customers, enriches the customer experience, and increases efficiency.
[AS SEEN IN AMEX OPEN FORUM] Customer engagement is more than just putting on events, and when done correctly will make a big difference in retention and growth of your business.