Reach Executives With Your Best Content Engine: Your Clients [Article]

[AS SEEN IN CHIEF CONTENT OFFICER] “Looking for a surefire source for topical, relevant content that grabs your executive audience? Look no further than your own clients. At a minimum, you develop some compelling stories to share with clients and prospects. Done well, content co-creation can help you create a powerful voice, build a market, and deepen important client relationships…”

Getting to a Customer Engagement Mindset

Many marketers are stuck in an activity mindset, focused more on the event calendar and the client reference database than strategic conversations with customers. In contrast, an engagement mindset creates a strategy focused from the outside-in rather than from the inside-out. Here are ways to shift your approach toward an engagement mindset, even when you can’t achieve a full-scale transformation.

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