A Time for Giving Thanks

Posted on 11.17.2017 by in Customer Advisory Boards

I often find myself to be more reflective and introspective in the autumn than other times of the year.  The year is coming to a close, and the whirlwind of activity associated with customer advisory board delivery is winding down »

Why Surveying more than Net Promoter Score Matters

Posted on 10.29.2016 by in Customer Advisory Boards

Net Promoter Score is an important measure for brands to understand quickly why a customer may recommend, but in recent years this score has lost its value in learning what is behind the recommendation. It is as important to understand the why to help build out approaches that will elevate that connection in meaningful ways.

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