Drive Better Business Results Faster

Effective customer engagement requires a commitment to reciprocal value. Too often, companies use customer stories to benefit them, and fail to consider the benefit for the customer. Our approach will push you to focus your engagement strategy on the value to the customer.

Developing a customer-centric commitment requires a shift in mindset. Done well, meaningful engagement will ultimately lead to better business results for your customers and ultimately return benefit to you.

Recent Advice & Insight

Leveraging Virtual for Customer Advisory Boards

Posted by in Engagement Strategy

In recent weeks and the health crisis that is COVID-19, the power of virtual meetings has never been so clear. Farland Group already uses virtual sessions to engage customer advisory board clients in-between the in-person meetings, and given the current environment, most (if not all) of our upcoming customer advisory board sessions are continuing on — in a virtual setting.

The Customer Engagement Challenge

Posted by in Engagement Strategy

An ongoing customer engagement strategy requires planning and an investment in the development of compelling content and interactions that keep your customers coming back. Here are tips in building a more systematic engagement approach with your customers.