Finding the Balance

Posted on 04.7.2010 by in Understanding the C-Suite

Over the last week, one customer conversation in particular has really caused me to pause and think about the balancing act our team performs when creating content for communities – be it an advisory board, a conference, or for an »

Chief Customer Officers are Not Replacements for CMOs: Leading the Customer Focused Revolution

Posted on 03.29.2010 by in Engagement Strategy, Understanding the C-Suite

In their recent article in Harvard Business Review, Rethinking Marketing (http://hbr.org/product/rethinking-marketing/an/R1001F-PDF-ENG), authors Roland T. Rust, Christine Moorman and Gaurav Bhalla make an articulate case for the shift companies need to make to put cultivating relationships ahead of building brands.  They »

Page 6 of 6« First...23456