Chief Customer Officers are Not Replacements for CMOs: Leading the Customer Focused Revolution

Posted on 03.29.2010 by in Engagement Strategy, Understanding the C-Suite

In their recent article in Harvard Business Review, Rethinking Marketing (http://hbr.org/product/rethinking-marketing/an/R1001F-PDF-ENG), authors Roland T. Rust, Christine Moorman and Gaurav Bhalla make an articulate case for the shift companies need to make to put cultivating relationships ahead of building brands.  They »

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