Common Questions

A customer advisory board is the product of dozens of moving pieces. Launching and managing a board raises a lot of questions. Sustaining a valuable program raises even more. Here is a collection of customer advisory boards FAQs—questions we’re frequently asked. Click through for quick answers, pointers, and things to consider.

If you’d like to discuss details—or how they’d apply to your organization—please contact us.

What is a customer advisory board — really?

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Should my organization launch an advisory board?

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Who should join our board as advisors (and who shouldn’t)?

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Why would my customers join an advisory board?

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How should senior executives and the sales team be involved in an advisory board?

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How fast can our advisory board ______ ?

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How often and for how long should our advisory board meet?

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What if an advisor doesn’t work out?

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What value will an advisory board create
…and how soon?

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What if our customer advisory board isn’t working?

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Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Want to improve your standing with your c-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

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