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Today, businesses are in a constant state of transformation. In both small and large enterprises, the way marketers think about ‘the customer’ has never been so important due to our ever-changing, technology-driven world. At the B2B Marketing Summit this past June, Jane Hiscock, Farland Group and Alison Orsi, IBM, discussed the impact of the digital era on organizations and their approaches to gain customer advocacy. Click here to read more.
It’s clear that finding new and innovative ways to engage customers is critical to the stability of businesses. Responding to these changes has ushered in the “thinking era.”