[AS SEEN IN CUSTOMER THINK] Organizations often look to scale the experiences and meaningful dialogues that take place in intimate customer advisory board meetings. Moving this in-person experience to the online world of feedback forums and online surveys poses challenges.
05.16.2017 – Surfacing the 3 Curious Traits of Effective Leaders
04.10.2017 – B2B Influencer Relations in the Age of Transparency
03.10.2017 – Your Clients are Your Content Engine
02.28.2017 – Team-Building Tactics to Motivate Employees
01.10.2017 – Is Agile Too Agile for Marketing: F500 CMOs Weigh In
12.06.2016 – 4 Ways for B2B Businesses to Keep Their Customers
11.15.2016 – Secrets of Smart Meeting Facilitators
10.24.2016 – Cultivating Disruption Without Being Disrupted
09.15.2016 – Expert: How Feedback Really Impacts Strategy
08.11.2016 – 5 Ways to Build a Leadership Culture
07.10.2016 – CIO: Your Next Chief Customer Officer?
06.02.2016 – Is Your Content Marketing Right for Executives?
04.11.2016 – 3 Steps to More Personalized Account Based Marketing
03.21.2016 – Peers: The Secret Sauce to Advisory Board Success
03.01.2016 – Four Ways to Earn Loyalty in the C-Suite
02.04.2016 – Why CIOs Should Join Customer Advisory Boards
01.20.2016 – What B2B Marketers Could Learn From The B2C Playbook
11.05.2015 – How Technology Makes Strange Bedfellows
[AS SEEN IN BIZ REPORT] Insights into the value of forming a Customer Advisory Board
When employees are empowered in their roles, it creates a fulfilling culture of leadership.
[AS SEEN IN CUSTOMER THINK] CIO’s are becoming more involved in customer engagement strategy as a way to ensure delivery of the appropriate high value technology solutions. Jane Hiscock shares three approaches CIOs are taking in adopting this new customer-facing aspect of the role.
[AS SEEN IN iMEDIA] Reaching the C-suite requires content tailored to their needs.
Jane Hiscock, President, Farland Group and Alison Orsi, VP of Marketing, IBM will be presenting at the B2B Marketing Summit, London, June 22, 2016.
[AS SEEN IN AMEX OPEN FORUM] Customer engagement is more than just putting on events, and when done correctly will make a big difference in retention and growth of your business.
[AS SEEN IN CHIEF MARKETER] How to deliver more personalized account based marketing to customers…
[AS SEEN IN CUSTOMER THINK] Don’t underestimate the power of peer connections when convening a customer advisory board.
[AS SEEN IN LOYALTY360] Four key factors that contribute to winning or losing loyalty in the C-suite