A Time for Giving Thanks

I often find myself to be more reflective and introspective in the autumn than other times of the year.  The year is coming to a close, and the whirlwind of activity associated with customer advisory board delivery is winding down as well.  It is a time to look back on what has worked well and what are some of the areas to mix up and improve going into the next year.

Fall is also a traditional time for giving thanks.  I think this every single day, but I am thankful to be employed at a company that has strong values and an open and inclusive culture.  I am thankful for colleagues that I enjoy working with, and who I learn from every day.  I am thankful for work that stretches and challenges me and is never dull, and for a workplace that encourages employees to take risks.

I am also thankful for our great clients.  They are very focused on helping their businesses grow and recognize that one very clear path to doing so is to continue to invest in their existing customers.  Many are incredibly creative in their approaches to partnership and are focused on making the bets they need to make in order to avoid the loss of customers to competitors.  In this ultra-competitive world, retaining clients is not only revenue retained but future revenue gained.  I’m grateful that our clients continue to push themselves and us to help them drive forward innovative ways of co-creating and innovative to make their clients successful.

As you reflect upon the ways that you are thankful during this end of year season, think also about what you have learned from your customers and how you can put forward more and more opportunities for that shared learning in the year ahead.

Here’s to a happy Thanksgiving and the many things to be thankful for.

Related Stories

Unlocking the Value of Customer Advisory Boards: Listening and Acting

Posted on 12.12.2017 by in Customer Advisory Boards

As an advisory Board member, I want to give authentic advice on the company’s direction. Board members need to therefore be honest and thoughtful in our advice and the sponsoring company has to be open to that authentic  

Continue Reading »

Human Interaction Matters in an Age of “Frictionless”

Posted on 11.7.2017 by in Engagement Strategy

Frictionless seems to be all the rage of late. Frictionless banking… frictionless shopping, frictionless insurance. By frictionless we really mean, removing the people from the equation and letting us get what we want and need directly. And I get it  

Continue Reading »

Why Surveying more than Net Promoter Score Matters

Posted on 10.29.2016 by in Customer Advisory Boards

Net Promoter Score is an important measure for brands to understand quickly why a customer may recommend, but in recent years this score has lost its value in learning what is behind the recommendation. It is as important to  

Continue Reading »

Find, Win, Keep:  Are you doing Enough to Keep Customers?

Posted on 09.6.2016 by in Engagement Strategy

Finding and winning new clients is imperative for any business, but in this digital age where social media mentions and word of mouth can make or break brands, organizations must adopt strategic plans to keep their clients – and keep  

Continue Reading »


Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

Learn More »

Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Learn More »

Understanding the C-Suite

Want to improve your standing with your C-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

Learn More »