Related Stories

Project Planning is Key to Driving Customer Engagement Programs

Posted on 05.25.2017 by in Engagement Strategy

If you’re hosting a dinner party with multiple courses that need to be timed perfectly, you’d map out your plan ahead of time, with all of the details necessary to ensure your dessert is not served before the main course  

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Being “Uncomfortable” and Applying it to Your Engagement Strategy

Posted on 05.10.2017 by in Engagement Strategy

Until recently, I hadn’t thought about how stepping out of my “comfort zone” in my career would benefit me — after all, who really wants to be uncomfortable while they’re working?

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Listening and Acting: The Virtuous Circle of Engagement

Posted on 03.30.2017 by in Engagement Strategy

Listening and acting are two concepts that are absolutely critical to the health and longevity of customer advisory boards.

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Asking Questions Leads to Invaluable Insights

Posted on 03.9.2017 by in Engagement Strategy

I recently joined a webinar offered by my alma mater’s alumni association where Sara Laschever shared her research and insights around the topic of “Learning to Ask: Women and the Power of Negotiation.”

One of the many helpful points Sara  

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Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Want to improve your standing with your c-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

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