Advice & Insight

Achieving Long-Term Loyalty [Article]

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Most every company today likes to say it’s customer-centric, but if that’s not the ongoing message your customers are getting from every interaction with your brand, your customers will quickly call you out on it.

Customers are more marketing savvy than ever before and social media will immediately question whether interactions people are having with your brand are authentic and motivated by the customers’ best interest, not just for the company’s self-preservation.

So what do authentic customer-centric companies do differently from those motivated primarily by the company’s self-preservation?

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Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »