Achieving Long-Term Loyalty [Article]


AS SEEN IN

Loyalty360 Logo


Most every company today likes to say it’s customer-centric, but if that’s not the ongoing message your customers are getting from every interaction with your brand, your customers will quickly call you out on it.

Customers are more marketing savvy than ever before and social media will immediately question whether interactions people are having with your brand are authentic and motivated by the customers’ best interest, not just for the company’s self-preservation.

So what do authentic customer-centric companies do differently from those motivated primarily by the company’s self-preservation?

Read the full article >>

Related Stories

Getting to a Customer Engagement Mindset

Posted on 12.3.2018 by in Engagement Strategy

Many marketers are stuck in an activity mindset, focused more on the event calendar and the client reference database than strategic conversations with customers. In contrast, an engagement mindset creates a strategy focused from the outside-in rather than from the  

Continue Reading »

From Seller to Advisor: Engage Your Customers to Help You Stop Pitching

Posted on 11.11.2018 by in Engagement Strategy, Featured

At the 2015 ITSMA annual conference, we considered, “If it is all about the customer experience, why are we still pitching?” We share the key takeaways from our discussion with Janis Fratamico, Director, Relationship Marketing at Bloomberg and David Coates,  

Continue Reading »

Retail Therapy: 3 Secrets Behind Thriving Brick-and-Mortars [Article]

Posted on 08.30.2017 by in Engagement Strategy

[AS SEEN IN TOTAL RETAIL] Three common traits shared by successful retailers navigating omnichannel experiences

Continue Reading »

Going That Extra Step: Creating Differentiated Customer Experiences

Posted on 06.26.2017 by in Engagement Strategy

Those of us who travel for business or pleasure most often receive customer surveys after our hotel stay, and some of us complete them.  We receive the automated “thank you for your input” note at the end of the survey  

Continue Reading »


Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

Learn More »

Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Learn More »

Understanding the C-Suite

Want to improve your standing with your C-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

Learn More »