It’s a new year and as we prepare for 2018 programs, we are spending time speaking with Customer Advisory Board (CAB) members and learning their most pressing issues for this year. The top 3 topics are not surprising to us; »
Vice President, Client Services
In her free time, Anne enjoys running, cooking, baking, reading, ten pin bowling and spending time with her family.
Anne holds a BS in elementary education from Russell Sage College.
Executives are different from other audiences, and it helps to understand what executives are looking for when they engage with vendors and others. From our work interviewing hundreds of C-level executives every year, we have extracted the key elements that define the C-suite difference.
As an advisory Board member, I want to give authentic advice on the company’s direction. Board members need to therefore be honest and thoughtful in our advice and the sponsoring company has to be open to that authentic advice, not »
A vibrant customer advocacy program is not just a selling tool, it is a win-win for both the organization and the customer.
I often find myself to be more reflective and introspective in the autumn than other times of the year. The year is coming to a close, and the whirlwind of activity associated with customer advisory board delivery is winding down »
Engagement levels are very high during face-to-face Customer Advisory Board (CAB) meetings: the group is meeting in a physical location, members are strengthening longstanding connections or making new ones, and the direct dialogue progresses the strategic topics on the agenda. »
I have written about reciprocal value in previous posts, and one of the keys to a thriving customer advisory board that provides reciprocal value to both the members and the sponsoring company is a healthy membership base. The sponsoring company »
Those of us who travel for business or pleasure most often receive customer surveys after our hotel stay, and some of us complete them. We receive the automated “thank you for your input” note at the end of the survey »
In the course of our work with CMOs, we often hear of the eternal quest for marketers to be able to deliver the right message to the right person at the right time. As a consumer, I actually appreciate that »
If you’re hosting a dinner party with multiple courses that need to be timed perfectly, you’d map out your plan ahead of time, with all of the details necessary to ensure your dessert is not served before the main course »