I have written about reciprocal value in previous posts, and one of the keys to a thriving customer advisory board that provides reciprocal value to both the members and the sponsoring company is a healthy membership base. The sponsoring company »
Vice President, Client Services
In her free time, Anne enjoys running, cooking, baking, reading, ten pin bowling and spending time with her family.
Anne holds a BS in elementary education from Russell Sage College.
Those of us who travel for business or pleasure most often receive customer surveys after our hotel stay, and some of us complete them. We receive the automated “thank you for your input” note at the end of the survey »
In the course of our work with CMOs, we often hear of the eternal quest for marketers to be able to deliver the right message to the right person at the right time. As a consumer, I actually appreciate that »
If you’re hosting a dinner party with multiple courses that need to be timed perfectly, you’d map out your plan ahead of time, with all of the details necessary to ensure your dessert is not served before the main course »
Listening and acting are two concepts that are absolutely critical to the health and longevity of customer advisory boards.
In order for boards to thrive, there must be reciprocal value for both the sponsoring company and the clients they bring together. Here are a few things to consider when developing and managing executive advisory boards to ensure that all parties experience the benefits.
Every new year brings predictions on the top trends and areas of focus for the C-Suite. We recently spoke with a number of Chief Marketing Officers (CMOs) and they shared the top three areas they will be focusing on in »
[AS SEEN IN CUSTOMER THINK] Organizations often look to scale the experiences and meaningful dialogues that take place in intimate customer advisory board meetings. Moving this in-person experience to the online world of feedback forums and online surveys poses challenges.
To be thanked for helping to make someone else’s job easier brings a smile to the face and adds a spring to the step and makes those early mornings and late nights worth the effort.
Finding and winning new clients is imperative for any business, but in this digital age where social media mentions and word of mouth can make or break brands, organizations must adopt strategic plans to keep their clients – and keep them engaged, happy and delighted.