A vibrant customer advocacy program is not just a selling tool, it is a win-win for both the organization and the customer.
Vice President, Client Services
In her free time, Anne enjoys running, cooking, baking, reading, ten pin bowling and spending time with her family.
Anne holds a BS in elementary education from Russell Sage College.
I often find myself to be more reflective and introspective in the autumn than other times of the year. The year is coming to a close, and the whirlwind of activity associated with customer advisory board delivery is winding down »
Engagement levels are very high during face-to-face Customer Advisory Board (CAB) meetings: the group is meeting in a physical location, members are strengthening longstanding connections or making new ones, and the direct dialogue progresses the strategic topics on the agenda. »
I have written about reciprocal value in previous posts, and one of the keys to a thriving customer advisory board that provides reciprocal value to both the members and the sponsoring company is a healthy membership base. The sponsoring company »
Those of us who travel for business or pleasure most often receive customer surveys after our hotel stay, and some of us complete them. We receive the automated “thank you for your input” note at the end of the survey »
In the course of our work with CMOs, we often hear of the eternal quest for marketers to be able to deliver the right message to the right person at the right time. As a consumer, I actually appreciate that »
If you’re hosting a dinner party with multiple courses that need to be timed perfectly, you’d map out your plan ahead of time, with all of the details necessary to ensure your dessert is not served before the main course »
Listening and acting are two concepts that are absolutely critical to the health and longevity of customer advisory boards.
In order for boards to thrive, there must be reciprocal value for both the sponsoring company and the clients they bring together. Here are a few things to consider when developing and managing executive advisory boards to ensure that all parties experience the benefits.
Every new year brings predictions on the top trends and areas of focus for the C-Suite. We recently spoke with a number of Chief Marketing Officers (CMOs) and they shared the top three areas they will be focusing on in »