Finding and winning new clients is imperative for any business, but in this digital age where social media mentions and word of mouth can make or break brands, organizations must adopt strategic plans to keep their clients – and keep them engaged, happy and delighted.
Vice President, Client Services
In her free time, Anne enjoys running, cooking, baking, reading, ten pin bowling and spending time with her family.
Anne holds a BS in elementary education from Russell Sage College.
The Net Promoter Score (NPS), has provided marketers and customer experience leaders with one way to determine how customers feel about their products and services. It was – however – never intended to lead to the instant star ratings and recommendations on-demand that our digital world has built
We see customer advisory boards delivering value to members through peers engagement. Here are just three of the many benefits of these peer connections.
[AS SEEN IN LOYALTY360] Four key factors that contribute to winning or losing loyalty in the C-suite
Anyone who knows me can attest to my passion when it comes to a great product or experience – I instantly become an ardent supporter and advocate. But from time to time as consumers, many of us experience a less »
Two of my biggest passions are cooking and baking. I spend a fair amount of time reading cookbooks, culinary magazines and pouring over food-related Pinterest boards to create a memorable meal. My professional passion is helping our clients to convene »
Earlier this week I attended the Customer Advisory Board.org annual meeting in San Francisco, where our longstanding work on one Customer Advisory Board (CAB) was highlighted on the agenda and presented by our client. The meeting brought together approximately 50 »
The changing demands of today’s customer are having a big impact across enterprises and the CIO is at the center of this storm. We found strong evidence of this in recent discussions with over 20 North American Chief Information Officers »
Many find process to be stifling, that it can be an inhibitor to creativity, that it is time consuming. Through our work on Customer Advisory Councils we have found the contrary to be true: process enables, rather than inhibits, a »
In her recent blog post, Less is Definitely More: The Customer Advisory Board Content Trap, Roanne Neuwirth discussed the importance of creating a content quality / quantity balance when developing Customer Advisory Board agendas. Her thinking spurred me on to »