Executives are different from other audiences, and it helps to understand what executives are looking for when they engage with vendors and others. From our work interviewing hundreds of C-level executives every year, we have extracted the key elements that define the C-suite difference.
Vice President, Client Services
Anne has more than 19 years of experience developing executive client programs and event based-communities, ranging from intimate customer advisory boards to large customer conferences. She has brought her proven skills in client-driven agenda design and content development, speaker research and engagement, and event production to her work with brands such as IBM, Avaya, MITRE, and GlaxoSmithKline.
For fun:
In her free time, Anne enjoys running, cooking, baking, reading, ten pin bowling and spending time with her family.
Education:
Anne holds a BS in elementary education from Russell Sage College.
For fun:
In her free time, Anne enjoys running, cooking, baking, reading, ten pin bowling and spending time with her family.
Education:
Anne holds a BS in elementary education from Russell Sage College.
Unlocking the Value of Customer Advisory Boards: Listening and Acting
As an advisory Board member, I want to give authentic advice on the company’s direction. Board members need to therefore be honest and thoughtful in our advice and the sponsoring company has to be open to that authentic advice, not »
Customer Advocacy: It’s a Win-Win
A vibrant customer advocacy program is not just a selling tool, it is a win-win for both the organization and the customer.
A Time for Giving Thanks
I often find myself to be more reflective and introspective in the autumn than other times of the year. The year is coming to a close, and the whirlwind of activity associated with customer advisory board delivery is winding down »
Sustaining Customer Advisory Board Engagement Outside the Meeting Cycle
Engagement levels are very high during face-to-face Customer Advisory Board (CAB) meetings: the group is meeting in a physical location, members are strengthening longstanding connections or making new ones, and the direct dialogue progresses the strategic topics on the agenda. »
Cultivating the Pipeline: Keys to Customer Advisory Board Recruiting
I have written about reciprocal value in previous posts, and one of the keys to a thriving customer advisory board that provides reciprocal value to both the members and the sponsoring company is a healthy membership base. The sponsoring company »
Going That Extra Step: Creating Differentiated Customer Experiences
Those of us who travel for business or pleasure most often receive customer surveys after our hotel stay, and some of us complete them. We receive the automated “thank you for your input” note at the end of the survey »
Really Knowing Your Customer: The Right Message at the Right Time
In the course of our work with CMOs, we often hear of the eternal quest for marketers to be able to deliver the right message to the right person at the right time. As a consumer, I actually appreciate that »
Project Planning is Key to Driving Customer Engagement Programs
If you’re hosting a dinner party with multiple courses that need to be timed perfectly, you’d map out your plan ahead of time, with all of the details necessary to ensure your dessert is not served before the main course »
Listening and Acting: The Virtuous Circle of Engagement
Listening and acting are two concepts that are absolutely critical to the health and longevity of customer advisory boards.