Many find process to be stifling, that it can be an inhibitor to creativity, that it is time consuming. Through our work on Customer Advisory Councils we have found the contrary to be true: process enables, rather than inhibits, a »
Vice President, Client Services
In her free time, Anne enjoys running, cooking, baking, reading, ten pin bowling and spending time with her family.
Anne holds a BS in elementary education from Russell Sage College.
In her recent blog post, Less is Definitely More: The Customer Advisory Board Content Trap, Roanne Neuwirth discussed the importance of creating a content quality / quantity balance when developing Customer Advisory Board agendas. Her thinking spurred me on to »
Organizations create customer advisory councils or convene customer forums for a variety of reasons: to gain insights into markets and the competitive landscape, receive advice on key strategic areas, and to more deeply understand trends that may affect their business. »
How many times have you attended a meeting, forum, or event that had tremendous content, but the environment came up short and did not provide the right atmosphere for the right conversation? Too noisy, too dark, too distracting from what »
One of our online community clients recently hosted an evening in-person forum that brought together various members of the C-suite to share their perspectives on a question of why CEOs see technology as a game changer, and yet their peers in »
Over the last week, one customer conversation in particular has really caused me to pause and think about the balancing act our team performs when creating content for communities – be it an advisory board, a conference, or for an »