In the course of our work with CMOs, we often hear of the eternal quest for marketers to be able to deliver the right message to the right person at the right time. As a consumer, I actually appreciate that »
Vice President, Client Services
Anne has more than 19 years of experience developing executive client programs and event based-communities, ranging from intimate customer advisory boards to large customer conferences. She has brought her proven skills in client-driven agenda design and content development, speaker research and engagement, and event production to her work with brands such as IBM, Avaya, MITRE, and GlaxoSmithKline.
For fun:
In her free time, Anne enjoys running, cooking, baking, reading, ten pin bowling and spending time with her family.
Education:
Anne holds a BS in elementary education from Russell Sage College.
For fun:
In her free time, Anne enjoys running, cooking, baking, reading, ten pin bowling and spending time with her family.
Education:
Anne holds a BS in elementary education from Russell Sage College.
Project Planning is Key to Driving Customer Engagement Programs
If you’re hosting a dinner party with multiple courses that need to be timed perfectly, you’d map out your plan ahead of time, with all of the details necessary to ensure your dessert is not served before the main course »
Listening and Acting: The Virtuous Circle of Engagement
Listening and acting are two concepts that are absolutely critical to the health and longevity of customer advisory boards.
Building Customer Value through Advisory Boards
In order for boards to thrive, there must be reciprocal value for both the sponsoring company and the clients they bring together. Here are a few things to consider when developing and managing executive advisory boards to ensure that all parties experience the benefits.
C-Suite Perspectives: New Year, New Focus
Every new year brings predictions on the top trends and areas of focus for the C-Suite. We recently spoke with a number of Chief Marketing Officers (CMOs) and they shared the top three areas they will be focusing on in »
Four Ways Online Customer Surveys Go Awry & Easy Fixes [Article]
[AS SEEN IN CUSTOMER THINK] Organizations often look to scale the experiences and meaningful dialogues that take place in intimate customer advisory board meetings. Moving this in-person experience to the online world of feedback forums and online surveys poses challenges.
The Power of Thank You
To be thanked for helping to make someone else’s job easier brings a smile to the face and adds a spring to the step and makes those early mornings and late nights worth the effort.
Find, Win, Keep: Are you doing Enough to Keep Customers?
Finding and winning new clients is imperative for any business, but in this digital age where social media mentions and word of mouth can make or break brands, organizations must adopt strategic plans to keep their clients – and keep them engaged, happy and delighted.
Understanding Your Customer is Not Just About Star Ratings
The Net Promoter Score (NPS), has provided marketers and customer experience leaders with one way to determine how customers feel about their products and services. It was – however – never intended to lead to the instant star ratings and recommendations on-demand that our digital world has built
Customer Advisory Boards: Delivering Client Value through Peer Relationships
We see customer advisory boards delivering value to members through peers engagement. Here are just three of the many benefits of these peer connections.