As we at Farland Group gear up for the end of 2020, and prepare for customer advisory board meetings for 2021, I’ve been thinking a lot about how I would best describe this year in one word — adaptability.
Camille is an enthusiastic long-distance runner who enjoys spending time with her family and traveling to New York.
Camille has a BA in broadcast journalism from Hofstra University and is a certified legal video specialist.
Tackling the Talent and Skills Conundrum via Customer Advisory Boards
Before COVID, we would often hear from business leaders about the challenges they faced surrounding talent and resources. Executives were seeking peer advice on how to invest in current employees to keep skills fresh and up to date. They wondered if new entrants in the market had the more creative, innovative skills needed. And, they wanted to understand the best way to reskill employees — through in-house training, external partners or a combination of both.
Dolly Parton and Customer Advisory Boards….Totally Relatable!
Country music has never been my thing. New age / pop country, maybe sort of, but music by the likes of Dolly Parton did not appeal to me. Simply put, it wasn’t relatable. However, that quickly changed when our Farland Group President, Jane Hiscock, mentioned a podcast about Dolly Parton (full disclosure she wasn’t a big Dolly fan before the Podcast either).
Lessons Learned from Pandemics, Customer Advisory Boards and Everyday Life
We have all been affected by the COVID-19 health crisis. It has upended everyday life in ways that were previously unimaginable, and each of us has our own complex situation. What I’ve learned over the last month may have zero to do with customer advisory boards, but it’s still important as we all try to continue moving forward.
Leveraging Virtual for Customer Advisory Boards
In recent weeks and the health crisis that is COVID-19, the power of virtual meetings has never been so clear. Farland Group already uses virtual sessions to engage customer advisory board clients in-between the in-person meetings, and given the current environment, most (if not all) of our upcoming customer advisory board sessions are continuing on — in a virtual setting.
What Makes a Customer Advisory Board Unique and Effective?
As you look to what your priorities are for the future — whether for the rest of this year or next, or five years on the horizon, have you wondered whether you’re making the right decisions? Is your strategy for X, Y, Z sound, and if not, how should you tweak it? How can one gather outside perspectives, advice and feedback that are unbiased? Maybe, starting a customer advisory board is the right answer.
Some Organizations are Focusing on Sustainability, and Customer Advisory Boards Can Help
How organizations can help build a sustainable environment, and on a global scale, has been front and center over the last year. We see it on the news, when reading online content, and we hear it from clients in our work at Farland Group — sustainability has increasingly become a topic of interest for many on our customer advisory boards.
Need Help With Your Security Strategy? Start a Customer Advisory Board
We hear about many different strategy areas and areas of investment from clients for the customer advisory boards and councils that we help facilitate at Farland Group.
What Drives You During the Holidays?
As we are full force into the holiday season, I want to ask, what drives you? Whether as a business owner or employee, what is it that makes you get up in the morning, head to work and want to do a good job? It’s a question that anyone can answer, and for me the answer is easy — my kids.
Why Co-Creating a Meeting Agenda Matters
So you’ve decided you want to create a customer advisory board or council. Once you have the value, purpose and mission established, and have recruited some of your top clients as members, what next? The meeting agenda! When we participate »