Have you ever thought about starting a customer advisory board? Where would you even begin? Who do you contact for help? And what is the benefit of establishing a board in the first place?
Director
Camille has more than ten years of experience in communications, television and media, including writing and behind-the-scenes roles at multiple major TV networks in the Boston area. She applies her communications and organizational leadership skills to her role at Farland Group where she works on clients IBM, Blue Yonder, Huawei and MITRE.
For fun:
Camille is an enthusiastic long-distance runner who enjoys spending time with her family and traveling to New York.
Education:
Camille has a BA in broadcast journalism from Hofstra University and is a certified legal video specialist.
For fun:
Camille is an enthusiastic long-distance runner who enjoys spending time with her family and traveling to New York.
Education:
Camille has a BA in broadcast journalism from Hofstra University and is a certified legal video specialist.
Back to Work!
During our annual Farland Group kickoff meeting, our President, Jane Hiscock, had asked us (and I’m paraphrasing here) — share a goal you achieved and the steps you took to get there.
Still Afraid of AI? Don’t Be!
In a previous post, I discussed how it’s difficult to pinpoint the number of jobs that automation or AI will steal from humans. And, that employees’ fear of their duties being diminished or scaled back is partly due to a lack of knowledge about the technology.
Is Security a Top Priority for You, and Your Business?
In our work at Farland Group, we talk to many different types of business leaders — CIOs, CTOs, EVPs, you name it. During our discussions, we ask them to prioritize topics and security is often top of mind. There are many reasons for the importance placed on security —the threat landscape is always changing, hackers are becoming more creative, vast amounts of data make it difficult to predict attacks, and the list goes on.
Checklist for a Successful Advisory Board Meeting
It’s only early February, but we’re full speed ahead into our spring meeting season here at Farland Group. As we plan for the coming months, below are a few items we work on sooner, rather than later, when pulling together an advisory board meeting.
What are You Working on at this Time of Year?
As 2018 comes to a close and we look forward to the new year, I find myself reflecting on some of our priority areas at Farland Group — both for the boards we work on as well as my own day-to-day work. While we concentrate on these areas throughout the year, we need to maintain the momentum we began on January 2. Below are a few things that are imperative as we soon start the New Year.
It’s Time to Embrace AI as an Asset, Rather than Fear it
During a recent client advisory council meeting, one business leader stated that while everyone talks about AI, only about 1 in 20 companies are actually using it. One reason is a lack of understanding of how it all works and how to apply it; but for some it is also based on the fear that AI will eliminate jobs.
All is Not Lost for Brick and Mortar in the Digital Age of Shopping
A couple of years ago, I ventured out on Black Friday to find uncrowded stores, likely due to technology and the shift in the way consumers buy products. And last year on Thanksgiving night, I decided to switch it up a bit and opted to shop online.
How to Extend Your Customer Advisory Board’s Value
How do you extend the value of a customer advisory board beyond those who participate in the meeting room to the rest of your organization? Here are a few of the most common challenges we see, and some recommendations to tackle them.
Good or Bad Feedback, Customer Advisory Boards are Essential
During a recent council meeting, both our client, and their customers in attendance, acknowledged that it’s difficult to hear the negative advice, and much credit was given to our client for listening to the more challenging feedback. Both parties appreciated the openness of this type of forum, and agreed that if the candid advice turns into actions and outcomes, it’s a win for all participants.