If I had to describe in two words what Farland Group specializes in—my answer would be customer engagement. But what do I mean by customer engagement? If customers are buying products and services, aren’t they already engaged?
Camille is an enthusiastic long-distance runner who enjoys spending time with her family and traveling to New York.
Camille has a BA in broadcast journalism from Hofstra University and is a certified legal video specialist.
I’ve never thought about comparing my hobby to my day job, but that’s because I’ve never taken the time to think about how the two could be similar. In How Your Hobbies Can Make You a Better CEO, Derek Schoettle, GM, Watson Data Platform, IBM, points out how a person’s hobby directly relates to their job, and the lessons you can apply to both.
I recently wrote a piece about Tecovas, a cowboy boots company that sells directly to consumers, and how we are seeing additional companies shift to similar B2C models. My theory was recently validated on a drive to the office. While »
Until recently, I hadn’t thought about how stepping out of my “comfort zone” in my career would benefit me — after all, who really wants to be uncomfortable while they’re working?
Influencer relations and strategic inner circles have been around for some time, but the digital era has certainly contributed to their evolution.
I recently joined a webinar offered by my alma mater’s alumni association where Sara Laschever shared her research and insights around the topic of “Learning to Ask: Women and the Power of Negotiation.” One of the many helpful points Sara »
I’m not from Texas nor am I a big fan of country music, so I have never understood the plethora of purchase options or the extensive price range for cowboy boots. However, after reading an article about Paul Hedrick, a young man who took his cowboy boots business, Tecovas, direct-to-consumer, a lightbulb went off in my head — no, I still don’t understand the need for cowboy boots, but I understand why it made sense for Hedrick to have a B2C business.
It’s not surprising that companies are searching for ways to use Artificial Intelligence. At Farland Group, we hear from clients who are using AI within their own organizations — whether to cut down on manual tasks for employees or to create a better customer experience. We are seeing the use of AI on a consumer level too, so it makes sense that the people behind these capabilities are looking for ways to humanize them.
[AS SEEN IN HARVARD BUSINESS REVIEW] Advice on how to bring value to your customer engagement strategy.
Disruptors — no matter who they are — may not be the people you look to for motivation. But, more companies are encouraging the role of “disruptor” over being “disrupted” within their organizations. Jane Hiscock, President, Farland Group, understands this balance can be difficult, and explains how you can embrace disruption without compromising your business.