I recently joined a webinar offered by my alma mater’s alumni association where Sara Laschever shared her research and insights around the topic of “Learning to Ask: Women and the Power of Negotiation.” One of the many helpful points Sara »
Camille is an enthusiastic long-distance runner who enjoys spending time with her family and traveling to New York.
Camille has a BA in broadcast journalism from Hofstra University and is a certified legal video specialist.
I’m not from Texas nor am I a big fan of country music, so I have never understood the plethora of purchase options or the extensive price range for cowboy boots. However, after reading an article about Paul Hedrick, a young man who took his cowboy boots business, Tecovas, direct-to-consumer, a lightbulb went off in my head — no, I still don’t understand the need for cowboy boots, but I understand why it made sense for Hedrick to have a B2C business.
It’s not surprising that companies are searching for ways to use Artificial Intelligence. At Farland Group, we hear from clients who are using AI within their own organizations — whether to cut down on manual tasks for employees or to create a better customer experience. We are seeing the use of AI on a consumer level too, so it makes sense that the people behind these capabilities are looking for ways to humanize them.
[AS SEEN IN HARVARD BUSINESS REVIEW] Advice on how to bring value to your customer engagement strategy.
Disruptors — no matter who they are — may not be the people you look to for motivation. But, more companies are encouraging the role of “disruptor” over being “disrupted” within their organizations. Jane Hiscock, President, Farland Group, understands this balance can be difficult, and explains how you can embrace disruption without compromising your business.
[AS SEEN IN CUSTOMER THINK] Gathering feedback from your customers is important, but not every customer is apt to voice their opinion or review — whether negative or positive. Jane Hiscock, President of Farland Group, highlights specific tips to turn data into a customer-first strategy, and why the follow-up is imperative.
[AS SEEN IN BIZ REPORT] Insights into the value of forming a Customer Advisory Board
It’s no secret that technology is ever-changing and with more ways to reach your customer, it’s also no surprise that the Chief Marketing Officer—especially—is feeling this transformation.
Sometimes we need that small burst of encouragement to snap us out of the blur of the status quo.
Today, businesses are in a constant state of transformation and the way marketers think about the customer has never been so important. Jane Hiscock, Farland Group, and Alison Orsi, IBM, recently discussed the impact of this digital era on organizations and their approaches to gain customer advocacy.