Disruptors — no matter who they are — may not be the people you look to for motivation. But, more companies are encouraging the role of “disruptor” over being “disrupted” within their organizations. Jane Hiscock, President, Farland Group, understands this balance can be difficult, and explains how you can embrace disruption without compromising your business.
Manager
Camille has more than ten years of experience in communications, television and media, including writing and behind-the-scenes roles at multiple major TV networks in the Boston area. She applies her communications and organizational leadership skills to her role at Farland Group where she works on clients IBM, JDA, Huawei and MITRE.
For fun:
Camille is an enthusiastic long-distance runner who enjoys spending time with her family and traveling to New York.
Education:
Camille has a BA in broadcast journalism from Hofstra University and is a certified legal video specialist.
For fun:
Camille is an enthusiastic long-distance runner who enjoys spending time with her family and traveling to New York.
Education:
Camille has a BA in broadcast journalism from Hofstra University and is a certified legal video specialist.
Are your Silent Customers Voting with You or Against You? [Article]
[AS SEEN IN CUSTOMER THINK] Gathering feedback from your customers is important, but not every customer is apt to voice their opinion or review — whether negative or positive. Jane Hiscock, President of Farland Group, highlights specific tips to turn data into a customer-first strategy, and why the follow-up is imperative.
Expert: How Feedback Really Impacts Strategy [Article]
[AS SEEN IN BIZ REPORT] Insights into the value of forming a Customer Advisory Board
All Roads Lead to Data
It’s no secret that technology is ever-changing and with more ways to reach your customer, it’s also no surprise that the Chief Marketing Officer—especially—is feeling this transformation.
Musings on Coffee and Customer Input
Sometimes we need that small burst of encouragement to snap us out of the blur of the status quo.
Your Customer Advocacy Program Is on the Verge of Complete Disruption [Article]
Today, businesses are in a constant state of transformation and the way marketers think about the customer has never been so important. Jane Hiscock, Farland Group, and Alison Orsi, IBM, recently discussed the impact of this digital era on organizations and their approaches to gain customer advocacy.
Customer Advisory Boards – Listening Labs for Client Feedback
As clothing brands establish labs to test new product designs directly with customers, the clients we serve use Customer Advisory Boards to stay competitive in this rapidly changing marketplace.
Is Your Content Marketing Right for Executives? [Article]
[AS SEEN IN iMEDIA] Reaching the C-suite requires content tailored to their needs.
3 Steps to More Personalized Account Based Marketing [Article]
[AS SEEN IN CHIEF MARKETER] How to deliver more personalized account based marketing to customers…
Peers: The Secret Sauce to Advisory Board Success [Article]
[AS SEEN IN CUSTOMER THINK] Don’t underestimate the power of peer connections when convening a customer advisory board.