Manager

Camille has more than ten years of experience in communications, television and media, including writing and behind-the-scenes roles at multiple major TV networks in the Boston area. She applies her communications and organizational leadership skills to her role at Farland Group where she works on clients IBM, JDA, Huawei and MITRE.

For fun:
Camille is an enthusiastic long-distance runner who enjoys spending time with her family and traveling to New York.

Education:
Camille has a BA in broadcast journalism from Hofstra University and is a certified legal video specialist.

B2B Influencer Relations in the Age of Transparency [Article]

Influencer relations and strategic inner circles have been around for some time, but the digital era has certainly contributed to their evolution.

Asking Questions Leads to Invaluable Insights

I recently joined a webinar offered by my alma mater’s alumni association where Sara Laschever shared her research and insights around the topic of “Learning to Ask: Women and the Power of Negotiation.” One of the many helpful points Sara »

Why are Cowboy Boots Intertwined with B2C?

I’m not from Texas nor am I a big fan of country music, so I have never understood the plethora of purchase options or the extensive price range for cowboy boots. However, after reading an article about Paul Hedrick, a young man who took his cowboy boots business, Tecovas, direct-to-consumer, a lightbulb went off in my head — no, I still don’t understand the need for cowboy boots, but I understand why it made sense for Hedrick to have a B2C business.

AI, Humor and Engaging in Likeable Dialogue

It’s not surprising that companies are searching for ways to use Artificial Intelligence. At Farland Group, we hear from clients who are using AI within their own organizations — whether to cut down on manual tasks for employees or to create a better customer experience. We are seeing the use of AI on a consumer level too, so it makes sense that the people behind these capabilities are looking for ways to humanize them.

4 Ways for B2B Businesses to Keep Their Customers [Article]

[AS SEEN IN HARVARD BUSINESS REVIEW] Advice on how to bring value to your customer engagement strategy.

Cultivating Disruption Without Being Disrupted [Article]

Disruptors — no matter who they are — may not be the people you look to for motivation. But, more companies are encouraging the role of “disruptor” over being “disrupted” within their organizations. Jane Hiscock, President, Farland Group, understands this balance can be difficult, and explains how you can embrace disruption without compromising your business.

Are your Silent Customers Voting with You or Against You? [Article]

[AS SEEN IN CUSTOMER THINK] Gathering feedback from your customers is important, but not every customer is apt to voice their opinion or review — whether negative or positive. Jane Hiscock, President of Farland Group, highlights specific tips to turn data into a customer-first strategy, and why the follow-up is imperative.