With the rise of online retailers, consumers don’t have a reason to rush out after they eat their turkey dinner; they can sit back, relax and shop online from the likes of their home, and still enjoy those Black Friday savings.
Director
Camille has more than ten years of experience in communications, television and media, including writing and behind-the-scenes roles at multiple major TV networks in the Boston area. She applies her communications and organizational leadership skills to her role at Farland Group where she works on clients IBM, Blue Yonder, Huawei and MITRE.
For fun:
Camille is an enthusiastic long-distance runner who enjoys spending time with her family and traveling to New York.
Education:
Camille has a BA in broadcast journalism from Hofstra University and is a certified legal video specialist.
For fun:
Camille is an enthusiastic long-distance runner who enjoys spending time with her family and traveling to New York.
Education:
Camille has a BA in broadcast journalism from Hofstra University and is a certified legal video specialist.
Small Gestures Create Differentiated Customer Experiences
At Farland Group, we hear the term “differentiated customer experience” frequently during our calls with clients. Businesses are constantly looking for ways to “wow” their customers and give them a compelling reason to revisit their store, click on their website or make a purchase.
Retail Therapy: 3 Secrets Behind Thriving Brick-and-Mortars [Article]
[AS SEEN IN TOTAL RETAIL] Three common traits shared by successful retailers navigating omnichannel experiences
Customer Engagement and One-on-One Connections
If I had to describe in two words what Farland Group specializes in—my answer would be customer engagement. But what do I mean by customer engagement? If customers are buying products and services, aren’t they already engaged?
What Do Your Hobby and Day Job Have in Common?
I’ve never thought about comparing my hobby to my day job, but that’s because I’ve never taken the time to think about how the two could be similar. In How Your Hobbies Can Make You a Better CEO, Derek Schoettle, GM, Watson Data Platform, IBM, points out how a person’s hobby directly relates to their job, and the lessons you can apply to both.
B2C May be More Widespread Than We Think…Here’s Why
I recently wrote a piece about Tecovas, a cowboy boots company that sells directly to consumers, and how we are seeing additional companies shift to similar B2C models. My theory was recently validated on a drive to the office. While »
Being “Uncomfortable” and Applying it to Your Engagement Strategy
Until recently, I hadn’t thought about how stepping out of my “comfort zone” in my career would benefit me — after all, who really wants to be uncomfortable while they’re working?
B2B Influencer Relations in the Age of Transparency [Article]
Influencer relations and strategic inner circles have been around for some time, but the digital era has certainly contributed to their evolution.
Asking Questions Leads to Invaluable Insights
I recently joined a webinar offered by my alma mater’s alumni association where Sara Laschever shared her research and insights around the topic of “Learning to Ask: Women and the Power of Negotiation.” One of the many helpful points Sara »
Why are Cowboy Boots Intertwined with B2C?
I’m not from Texas nor am I a big fan of country music, so I have never understood the plethora of purchase options or the extensive price range for cowboy boots. However, after reading an article about Paul Hedrick, a young man who took his cowboy boots business, Tecovas, direct-to-consumer, a lightbulb went off in my head — no, I still don’t understand the need for cowboy boots, but I understand why it made sense for Hedrick to have a B2C business.