Today, businesses are in a constant state of transformation and the way marketers think about the customer has never been so important. Jane Hiscock, Farland Group, and Alison Orsi, IBM, recently discussed the impact of this digital era on organizations and their approaches to gain customer advocacy.
Manager
Camille has more than ten years of experience in communications, television and media, including writing and behind-the-scenes roles at multiple major TV networks in the Boston area. She applies her communications and organizational leadership skills to her role at Farland Group where she works on clients IBM, JDA, Huawei and MITRE.
For fun:
Camille is an enthusiastic long-distance runner who enjoys spending time with her family and traveling to New York.
Education:
Camille has a BA in broadcast journalism from Hofstra University and is a certified legal video specialist.
For fun:
Camille is an enthusiastic long-distance runner who enjoys spending time with her family and traveling to New York.
Education:
Camille has a BA in broadcast journalism from Hofstra University and is a certified legal video specialist.
Customer Advisory Boards – Listening Labs for Client Feedback
As clothing brands establish labs to test new product designs directly with customers, the clients we serve use Customer Advisory Boards to stay competitive in this rapidly changing marketplace.
Is Your Content Marketing Right for Executives? [Article]
[AS SEEN IN iMEDIA] Reaching the C-suite requires content tailored to their needs.
3 Steps to More Personalized Account Based Marketing [Article]
[AS SEEN IN CHIEF MARKETER] How to deliver more personalized account based marketing to customers…
Peers: The Secret Sauce to Advisory Board Success [Article]
[AS SEEN IN CUSTOMER THINK] Don’t underestimate the power of peer connections when convening a customer advisory board.
A Board Member’s Perspective on Why CIOs Should Join Customer Advisory Boards [Mention]
[AS MENTIONED IN CIO | INSIGHT] Tom Greene, Chief Information & Business Services Officer for Colgate-Palmolive shares why he believes CIOs should join customer advisory boards in his article at CIOInsight.com.
Surprise and Delight: Unexpected Outcomes from a Client Advisory Board
A common sentiment from client attendees after participating in a customer advisory board meeting for the first time is surprise—surprise at how refreshing it was to hear directly from their vendor partners and share in an in-person conversation with peers. »
Other Teammates
Warning: in_array() expects parameter 2 to be array, string given in /home/farland/www/www/wp-content/themes/farland_theme/author.php on line 157