Getting the right members on board is the lynchpin of a successful Customer Advisory Board (CAB). Here are some lessons learned in developing an effective membership screen and the right criteria to recruit and maintain members.
Consultants you can trust with your top customers, we are devoted to helping B2B leaders connect in meaningful ways and get tangible results out of better business relationships.
Getting a Grip on Digital Leadership
With every C-suite leader vested in the future of digital, the question is who is going to lead the transformation? Three recent articles provide a useful perspective on the CDO role and how executives should think about digital leadership.
How an Outside Partner Strengthens your Advisory Board
Why hire an external partner to help deliver a Client Advisory Board? Many companies have found that the strategic and challenging nature of operating a successful Client Advisory Board makes an outside specialist critical for its success. Here’s why.
Get Inspired: Add Customer Insights to Your Marketing Plan
As you build your marketing plan for 2016, make sure you include investment in tapping into customer insights to gain important knowledge and inspiration. Here are three ideas to get started.
Understanding Your Customers: Nothing Beats Talking to Them
Tony Zambito’s “7 Elements of Customer Understanding the C-suite Must Master” addresses the critical need for CEOs and their C-suite teams to understanding customers. But there is an 8th element missing from his list: direct, face to face engagement with those customers.
Digital Transformation–Aligning the CMO and CIO Agendas [Article]
[AS SEEN IN CUSTOMER THINK] The CMO and CIO roles are more closely connected and aligned than ever on the power of digital transformation, representing an increasingly synergistic opportunity to drive change together.
Achieving Long-Term Loyalty [Article]
[AS SEEN IN LOYALTY360] Customers are more marketing savvy than ever and will immediately question whether your brand is authentic and motivated by their best interest or the company’s self-preservation. What do authentic customer-centric companies do differently than those motivated by self-preservation?
Customer Engagement: It’s More than a Bunch of Activities
Very few marketers would say that their goal is not to create long term, strong, deep relationships with their clients or customers. Client relationships are what drive a healthy business and deliver value in both directions. And most marketers would »
Is the Voice of Your Customer Being Drowned Out by Big Data? [Article]
[AS SEEN IN CUSTOMER THINK] Will big data metrics be able to tell you what customers really want from your business?
How to Choose Content Topics That Get C-Suite Attention [Article]
[AS SEEN IN CHIEF CONTENT OFFICER]: “We have found three core ingredients in C-suite-worthy content: client relevance, credibility, and innovative value … and the elusive content trifecta is securing a topic in the sweet spot where those three come together.”