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Defining a Client Advisory Board

We find that the term Client Advisory Board is used fairly broadly to describe a range of marketing and sales related activities that involve some form of customer input and interaction.  This can include anything from conferences, to online collaboration »

What is a customer advisory board — really?

Companies apply “customer advisory board”, “client advisory council”, and similar terms to almost any forum involving customer input and interaction. Such a broad definition—“a forum for customer feedback”—causes confusion. In our definition, we reserve the term “customer advisory board” to refer to a strategy-level listening tool and sounding board that offers equal value to both you and participating customers.