As I said in my last post, not every company is ready to launch a Client Advisory Board. But if you really want to get something started engaging more deeply, there are several good options that will provide useful insight »
Consultants you can trust with your top customers, we are devoted to helping B2B leaders connect in meaningful ways and get tangible results out of better business relationships.
Do You Really Want to Launch a Client Advisory Board?
It is true that Client Advisory Boards can be extremely powerful vehicles to gain real insight, embed clients in your strategy and deepen important relationships. But, if it is not the right time, and the elements for success are not »
Why White Papers Still Matter: Their Role in Effective Content Marketing [Article]
[AS SEEN IN CHIEF CONTENT OFFICER] “Contrary to headlines in the marketing press, the white paper is not dead. While versions of the concept have proliferated and greatly diluted its potential power, if done right the white paper continues to serve as the basis of highly effective content marketing. The question is, what is the best way to leverage this old marketing workhorse given our plugged-in, multi-channel world?”
Moving from Customer Loyalty to Customer Engagement via Social Media
By guest blogger Jennifer Birch We live in a cynical world. No one believes in politicians anymore, the media portrays teachers and doctors as incompetent, the media itself is mistrusted, and even the humble bank manager is reviled since the »
Getting it off the Ground – the Client Advisory Board Recruiting Hurdle
Client Advisory Board membership holds the key to the kingdom of successful engagement and advice. Securing the right members is critical, and takes considerable time and effort. In our work launching Advisory Boards, we find that in their desire to »
Customer Advisory Board Advice: Learn to Love the Pain
The trouble with Customer Advisory Boards is you just might get what you wished for: unvarnished advice about your strategy and your business. And while this is the very reason for convening your valued and strategic clients, it can sometimes »
How Content Creators Can Provide the Actionable Relevance the C-Suite Needs [Article]
[AS SEEN IN CHIEF CONTENT OFFICER] “Armies of content developers are packaging research results, expert opinions, and success stories into papers, podcasts, videos, and events… all of them rich with hard-earned insights. But does all this content fuel business development efforts?”
Sustaining Client Advisory Board Membership: Keep Your Foot on the Gas
If there is one thing we have learned about Client Advisory Board membership it is that you are never done. While the initial blast of recruiting is the most critical and time consuming to get your Council off to the »
Putting the “Peer” in Client Engagement
In this era of social connectedness, the opinions and input from peers are of paramount importance to driving buying decisions and adoption of new products and services for customers of all types. For those marketers trying to sell to executives, »
Voice of the Customer: What the Hard Numbers Can’t Tell You
The move to customer centricity has amped up the pressure on understanding customers’ wants and needs. Big data has focused lots of attention on all of the new ways to access and quantitatively analyze the “voice of the customer”. And »