As I said in my last post, not every company is ready to launch a Client Advisory Board. But if you really want to get something started engaging more deeply, there are several good options that will provide useful insight »
Consultants you can trust with your top customers, we are devoted to helping B2B leaders connect in meaningful ways and get tangible results out of better business relationships.
Why White Papers Still Matter: Their Role in Effective Content Marketing [Article]
[AS SEEN IN CHIEF CONTENT OFFICER] “Contrary to headlines in the marketing press, the white paper is not dead. While versions of the concept have proliferated and greatly diluted its potential power, if done right the white paper continues to serve as the basis of highly effective content marketing. The question is, what is the best way to leverage this old marketing workhorse given our plugged-in, multi-channel world?”
Moving from Customer Loyalty to Customer Engagement via Social Media
By guest blogger Jennifer Birch We live in a cynical world. No one believes in politicians anymore, the media portrays teachers and doctors as incompetent, the media itself is mistrusted, and even the humble bank manager is reviled since the »
Getting it off the Ground – the Client Advisory Board Recruiting Hurdle
Client Advisory Board membership holds the key to the kingdom of successful engagement and advice. Securing the right members is critical, and takes considerable time and effort. In our work launching Advisory Boards, we find that in their desire to »
How Content Creators Can Provide the Actionable Relevance the C-Suite Needs [Article]
[AS SEEN IN CHIEF CONTENT OFFICER] “Armies of content developers are packaging research results, expert opinions, and success stories into papers, podcasts, videos, and events… all of them rich with hard-earned insights. But does all this content fuel business development efforts?”
Sustaining Client Advisory Board Membership: Keep Your Foot on the Gas
If there is one thing we have learned about Client Advisory Board membership it is that you are never done. While the initial blast of recruiting is the most critical and time consuming to get your Council off to the »
Putting the “Peer” in Client Engagement
In this era of social connectedness, the opinions and input from peers are of paramount importance to driving buying decisions and adoption of new products and services for customers of all types. For those marketers trying to sell to executives, »
How to Design a Compelling Demand Generation Strategy for the C-Suite [Article]
[AS SEEN IN CHIEF CONTENT OFFICER] “The elusive C-suite sale. Marketers spend large amounts of time and energy digging deep into their demand generation toolkits to access executives and try to get them to buy, only to find themselves facing silence, disinterest or, at best, a pass-off to their team. But for large-scale B2B sales in particular, it’s critical to create a content plan and engagement strategy to break through to this lucrative and powerful buyer…”
Your Customer Advisory Board – If Not Now, When?
For those of you who have been thinking about launching a Customer Advisory Board but have not yet taken action, some recent IBM research about the C-suite and business performance suggests that you may be missing the boat. IBM’s recently »
Digital Does Not Equal Customer Experience
In the rush to tap the wealth of data and new tools for conversation, there is an overwhelming focus on digital marketing, digital channels, and the holy grail of social media to communicate with clients. And while keeping up with »