In my recent post on this blog entitled Moving Beyond Customer Engagement to Advocacy: First Step Listening, I talked about the importance of listening to clients before you make important strategic decisions, and bringing their insights into your planning process. »
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Moving Beyond Customer Engagement to Advocacy: First Step – Listening
In a recent article, McKinsey Quarterly highlighted a very important message for C-suite executives – listening better is not just good for morale, it is critical to better performance – for the executives as effective leaders and for the company’s »
How to Reach the C-Suite with Content [Article]
[AS SEEN IN CHIEF CONTENT OFFICER] “Content marketers spend lots of time and money creating just the right content to engage their customers and prospects, but much of it goes unheeded by the most coveted of audiences — the C-suite. Executives are a challenging audience, but because of their clout and buying power, it is well worth cracking the code on executive content…”