On Tuesday, I, like many of you, spent time with Fast Company’s “The Influence Project” – an attempt to produce a quantitative social media metric for influence. You can read more about the experience of going through the influence measurement »
President & Founder
Jane has more than 20 years of experience building marketing and communications strategies for leading technology, healthcare and financial services brands. Her early work was with business-to-consumer (b2c) companies like Perrier, Rollerblade and Black & Decker. She took her market testing b2c expertise to the business to business space helping large enterprise brands like IBM, Morgan Stanley Capital International, Fidelity and Microsoft Health to transform their client experience.
For fun:
Jane is an avid runner and cyclist and can be found on the soccer pitch. She enjoys traveling and exploring new parts of the world with her family.
Professional organizations:
EO (Entrepreneurs Organization), The Boston Club, The Commonwealth Institute, Boston Chamber of Commerce. Jane is also actively involved and on the boards of several non-profit organizations.
Education:
Jane has a BA from the University of Western Ontario, Canada and an MS from Boston University.
For fun:
Jane is an avid runner and cyclist and can be found on the soccer pitch. She enjoys traveling and exploring new parts of the world with her family.
Professional organizations:
EO (Entrepreneurs Organization), The Boston Club, The Commonwealth Institute, Boston Chamber of Commerce. Jane is also actively involved and on the boards of several non-profit organizations.
Education:
Jane has a BA from the University of Western Ontario, Canada and an MS from Boston University.
Customer Personas – It isn’t just Market Segmentation…
I was working with a healthcare technology client on Friday and they began to describe a challenge that they were having with engaging their customers and prospects. The CEO was very clear that they were selling their products to hospitals »
Pamper Lessons
As B2B marketers we live and die by our customers.
Community: What It Is and Is Not
Earlier today we hosted a webinar on Building and Establishing Customer Community. The presentations by Jim Storer of the Community Roundtable @jimstorer and Karla Bousquet of IBM sparked an interesting discussion around a few themes that I wanted to summarize »
Which Customers make the Best Community Members?
We were in Dallas earlier this week hosting a Community Development workshop with a dozen marketing and sales leaders to help them learn more about setting up successful strategy to reach their customers through community. In the morning portion of »
Are B2B Customers Equally Loyal?
Creating customer programs and strategies pay for themselves quickly
The Customer Engagement Challenge
Customer Engagement is not an easy task but the rewards to your business and topline growth are worth the investment.
Engaging Your B2B Customer Community
Is B2B community more challenging than B2C?