“Be central, be selfless” were the words stated by one client in recent weeks when discussing how to build an effective client experience for C-level executives. The four words – be central, be selfless – are very powerful when considered »
President & Founder
Jane is an avid runner and cyclist and can be found on the soccer pitch. She enjoys traveling and exploring new parts of the world with her family.
EO (Entrepreneurs Organization), The Boston Club, The Commonwealth Institute, Boston Chamber of Commerce. Jane is also actively involved and on the boards of several non-profit organizations.
Jane has a BA from the University of Western Ontario, Canada and an MS from Boston University.
Do You Really Want to Know What Customers Think?
As you build out your customer experience strategies and work on the plan for your customer-first approach – do you have a plan to actually listen? Do you really care what they (your customers) think? There’s a funny thing that »
Innovating Your Customer Experience? Start With Account Based Marketing
Dedicating marketers to a company’s key accounts—Account Based Marketing (ABM)—is not a new practice, but it is one that is difficult to do well and particularly challenging to effectively deliver at scale. ABM is an increasingly important part of the »
Overcoming the Initial Hurdles in Building a B2B Customer Experience Model
As consumers, we understand that a positive service experience provides competitive advantage for the companies who deliver. Until recently, this has not translated into a similar urgency for business-to-business (B2B) companies. In fact, earlier this year we tested with a »
Customer Engagement Strategies Deliver Revenue
Most organizations today have shifted or are in the process of shifting from product centric to customer centric. But our recent interviews with CMOs from more than 25 Fortune 500 companies show that while this is a known requirement, making »
70% of Fortune 1000 will be Replaced: Will you Be Relevant?
In an April 2011 article in Forbes magazine, contributor Nathan Furr outlined the challenge to big business survival in his post Big Business … The End is Near: Why 70% of the Fortune 1000 Will Be Replaced in a Few »
Marketing is the Product
Much is being written about the transformation of marketing. The IBM CMO study of 1700 CMOs shows that marketers believe the function is in the middle of a dramatic change and the majority also believes that they are not fully »
From Stretched to Strengthened: IBM’s CMO Study Reveals Opportunities for CMOs to Lead
Katharyn White serves as IBM’s Chief Marketing Officer (CMO) for its Global Business Services. Katharyn and the IBM Institute for Business Value interviewed 1700 Chief Marketing Officers earlier this year to understand what CMOs are doing to help their businesses »