If customers take the time to tell you, take the time to listen. Whenever a customer provides feedback, take the time to listen. In a recent meeting a company told me they had “piles of feedback” but no way to »
President & Founder
For fun:
Jane is an avid runner and cyclist and can be found on the soccer pitch. She enjoys traveling and exploring new parts of the world with her family.
Professional organizations:
EO (Entrepreneurs Organization), The Boston Club, The Commonwealth Institute, Boston Chamber of Commerce. Jane is also actively involved and on the boards of several non-profit organizations.
Education:
Jane has a BA from the University of Western Ontario, Canada and an MS from Boston University.
Is it a Good Time to Launch a Customer Advisory Board?
Not sure whether a Board is right for you? Here are some trigger points to consider.
Selling to the C-suite – Stop Pitching
Effective sales people will tell you that selling is as much science as art. Selling to the C-Suite even more so. Done well, it requires a system that can be planned, delivered, measured and repeated. Yet often, sellers fear they »
Recruiting and Refreshing Advisory Board Members
Is your Client Advisory Board in need of recruitment and refreshment of its membership? Do you have existing client Board members who aren’t meeting the bar of their peers? Here are some tips on how to recruit and refresh your »
Customer Advisory Boards: Jumpstart Your Customer Experience Model
Designing a customer experience model that works, and finding a lever to get traction at a strategic level provides both challenge and opportunity for marketing leaders. In a recent interviews conducted by Farland Group with leading Chief Marketing Officers (CMOs) »
Count Down to 2022: Improve Your Customer Advisory Boards
As we look to 2022, we are clear that meetings will continue to be online and hybrid, but very few will be purely in-person. Here are some tips on how to think about planning for your 2022 Customer Advisory Board »
Moments that Matter: Unique Customer Experiences
There are moments that matter… moments that shape how we feel and what we believe about our favorite brands and products. Think about when you opened your first iPad or other Apple device – a moment that Apple designed to »
C-Suite Engagement: Why Start at the Top
Recently, a marketing leader asked me why Farland Group focuses its work at the C-suite level. She shared her experience that sometimes the input of users can help to evolve products and services. I agree and in fact, gaining the »
C-Suite Engagement—It’s About Progress, Not Perfection
Sometimes in our desire to bring forward a perfect meeting we lose sight of the ultimate goal – forward progress.
Why Customer-to-Customer Engagement Works
Customer Engagement requires peer discussions and opportunity for peer to peer advocacy. Step aside marketers let your clients sell.