If you are looking to launch a virtual Customer Advisory Board here are five things to consider before you do so.
President & Founder
Jane has more than 20 years of experience building marketing and communications strategies for leading technology, healthcare and financial services brands. Her early work was with business-to-consumer (b2c) companies like Perrier, Rollerblade and Black & Decker. She took her market testing b2c expertise to the business to business space helping large enterprise brands like IBM, Morgan Stanley Capital International, Fidelity and Microsoft Health to transform their client experience.
For fun:
Jane is an avid runner and cyclist and can be found on the soccer pitch. She enjoys traveling and exploring new parts of the world with her family.
Professional organizations:
EO (Entrepreneurs Organization), The Boston Club, The Commonwealth Institute, Boston Chamber of Commerce. Jane is also actively involved and on the boards of several non-profit organizations.
Education:
Jane has a BA from the University of Western Ontario, Canada and an MS from Boston University.
For fun:
Jane is an avid runner and cyclist and can be found on the soccer pitch. She enjoys traveling and exploring new parts of the world with her family.
Professional organizations:
EO (Entrepreneurs Organization), The Boston Club, The Commonwealth Institute, Boston Chamber of Commerce. Jane is also actively involved and on the boards of several non-profit organizations.
Education:
Jane has a BA from the University of Western Ontario, Canada and an MS from Boston University.
Your Client Networks Matter More than Ever
Our recent qualitative interviews for several upcoming Customer Advisory Boards indicate that C-level executives are looking for peer groups to share experiences with and engage in discussions about how to to move forward in the uncharted waters post COVID-19.
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Client Experience: Building a C-Suite Approach
Establishing a client experience strategy is an area of significant focus for many business-to-business (B2B) companies. As customers, we are all demanding more and more of the businesses with which we engage in our daily lives; it is not surprising »
Facilitating a Productive Board Meeting
Preparing for a Customer Advisory Board meeting often raises several questions for meeting facilitators: Will the meeting run too fast and what will I do with the extra time? Will the meeting run too slow and what will I do »
Customer Advisory Board Advice: Fail Slow
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3 Lessons Learned in 2019 from Customer Advisory Boards
My Nanny McFarland, after whom I named Farland Group, used to sit with me and play cards for hours on end. In hindsight, her patience at the age of 90 was inspiring. Even more amazing was her graceful way of »
Sustaining Your Customer Advisory Board
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Progressing Customer Advisory Board Advice
‘Closing the loop’ is a phrase we use frequently at Farland Group. The point of this phrase is to emphasize that an engagement with a client is only as good as the action taken after the customer advisory board meeting. »
Why A Customer Advisory Board
Good relationships are about honesty, trust, and a shared commitment to agreed upon goals and mutual success. For clients to trust you, or anyone for that matter, you need to make commitments and follow through on the promises made or »