50% of B2B Customers are not satisfied with how they are marketed to and look to vendors to build stronger customer experiences.
President & Founder
Jane is an avid runner and cyclist and can be found on the soccer pitch. She enjoys traveling and exploring new parts of the world with her family.
EO (Entrepreneurs Organization), The Boston Club, The Commonwealth Institute, Boston Chamber of Commerce. Jane is also actively involved and on the boards of several non-profit organizations.
Jane has a BA from the University of Western Ontario, Canada and an MS from Boston University.
For years, we have worked with clients and their customers to understand how engagements can be improved to satisfy the needs of the end customer. 9 times out of 10, the inhibitor to progressing customer satisfaction, loyalty, engagement and ultimately »
Building and leading a transformation agenda requires an internal focus and energy to keep employees engaged and focused on continued progress. Three simple steps to remember from our client work.
Customer experiences are often judged by the closing experience. Done well, the experience is deemed positive. Too often these experiences are forgotten.
It seems like a no-brainer that a customer-focused business will be rewarded with customer loyalty, revenues, and even employee loyalty, but getting there is a huge challenge for many businesses and requires significant transformation efforts. Recently in speaking with a »
Most companies today have an initiative focused on becoming customer-centric, and if that isn’t the path companies are pursuing, customers will often call the vendor out. Customers are calling the shots and our understanding of value is changing. In the »
83 percent of U.S. consumers say having a positive customer experience with a brand is more important than the product itself. For those of us who spent our careers in B2B businesses, where the investment and innovation dollars have gone to product, this is a very significant finding.
Optimizing customer engagement requires more than quantitative surveys
In convening executive level customers to serve on Boards there are a few cardinal rules that must be adhered to. First – as Anne Taylor posted last week – reciprocal value is critical. What’s in it for your customers , »
Content marketing strategies can be made stronger and more relevant through simple co-creation approaches.