As we look to the dawn of a new day when people are vaccinated and COVID is not a daily worry, we ask ourselves – will we go back to an office to work? Will we ever be on planes as often as we were in 2019? Will we have Board meetings in person again?
President & Founder
Jane has more than 20 years of experience building marketing and communications strategies for leading technology, healthcare and financial services brands. Her early work was with business-to-consumer (b2c) companies like Perrier, Rollerblade and Black & Decker. She took her market testing b2c expertise to the business to business space helping large enterprise brands like IBM, Morgan Stanley Capital International, Fidelity and Microsoft Health to transform their client experience.
For fun:
Jane is an avid runner and cyclist and can be found on the soccer pitch. She enjoys traveling and exploring new parts of the world with her family.
Professional organizations:
EO (Entrepreneurs Organization), The Boston Club, The Commonwealth Institute, Boston Chamber of Commerce. Jane is also actively involved and on the boards of several non-profit organizations.
Education:
Jane has a BA from the University of Western Ontario, Canada and an MS from Boston University.
For fun:
Jane is an avid runner and cyclist and can be found on the soccer pitch. She enjoys traveling and exploring new parts of the world with her family.
Professional organizations:
EO (Entrepreneurs Organization), The Boston Club, The Commonwealth Institute, Boston Chamber of Commerce. Jane is also actively involved and on the boards of several non-profit organizations.
Education:
Jane has a BA from the University of Western Ontario, Canada and an MS from Boston University.
The Impact of Customer Advisory Board Diversity
A lot has been written about diversity in recruiting for companies and corporate Boards, but what about Customer Advisory Boards? We operate many advisory boards for technology, financial services and healthcare companies across the globe. While gender diversity in one »
The Difference Between Listening and Waiting to Speak
In a world that is full of tension and polarization, we look to our work to bring us salvation, sanity, and a sense of working toward a shared set of goals. We need to enter discussions willing to take feedback, and willing to be curious.
Customer Advisory Board Pro-tip: Pitching Doesn’t Work
Co-creation, brainstorming and an interactive give and take that occurs in a successful sales exchange is a very successful approach for presenting to a Customer Advisory Board. Here are tips of what works and doesn’t work in developing a powerful presentation to a Customer Advisory Board.
Executive Engagement: How Customer Advisory Boards Can Lead the Way
The current health and economic environment is challenging businesses to reassess their investments and to optimize every dollar spent. In making these assessments, it is important to look at the impact on existing customers and how to retain and grow »
5 Tips for Effective Customer Advisory Boards
If you are looking to launch a virtual Customer Advisory Board here are five things to consider before you do so.
Your Client Networks Matter More than Ever
Our recent qualitative interviews for several upcoming Customer Advisory Boards indicate that C-level executives are looking for peer groups to share experiences with and engage in discussions about how to to move forward in the uncharted waters post COVID-19.
Meeting Facilitator: Tips and Tricks for Virtual and In-Person Meeting Facilitation
Meeting facilitators are critical assets for in-person and virtual board meetings. Farland Group has facilitated virtual sessions successfully with executive leaders for more than 10 years. Here are some tips on how to do it well.
Client Experience: Building a C-Suite Approach
Establishing a client experience strategy is an area of significant focus for many business-to-business (B2B) companies. As customers, we are all demanding more and more of the businesses with which we engage in our daily lives; it is not surprising »
Facilitating a Productive Board Meeting
Preparing for a Customer Advisory Board meeting often raises several questions for meeting facilitators: Will the meeting run too fast and what will I do with the extra time? Will the meeting run too slow and what will I do »