Building a remarkable, memorable, meaningful, pick a positive adjective—customer experience is what marketers are chasing today. And it isn’t just marketers—CEOs place building compelling customer experiences as their number one priority.
Why is this such a difficult challenge to tackle?
Customer engagement tips for the C-suite
Customer Advisory Boards can drive new thinking and innovation if you consider a different approach to membership and content.
Businesses today are moving through a lot of change, but this is distracting employees to focus internally and forget about customer engagement approaches that are needed to retain and grow the business.
Farland Group convenes a Council of Global Fortune 200 CMOs and through that work have gained expertise on the role of the CMO, the signficant trends in marketing and technology. Learn more about the top 3 areas that emerged in a recent webinar with other thought leaders.
Customer Advisory Boards present very clear opportunities for the sponsoring company as they gain valuable insight from their most important customers. A recent article by Colgate’s CIO Tom Greene points out the reciprocal value of joining customer advisory boards for »
[AS SEEN AT MARKETINGPROFS] “Omnichannel is a priority for B2B and B2C. How do executives think about resorting their marketing mix to put the client at the center? Here are tips and actual quotes from the C-suite.”
[AS SEEN IN MARKETING DAILY] Customers continue to expect personalization, whether they’re acting as a consumer or B2B client. At Marketing Daily last week, I shared some thoughts on what B2B companies should learn from B2C.
Business transformation and disruption are not new concepts. But our clients’ advisory boards are expressing a new urgency to grapple with them. These boards are helping our clients (and us) understand what leaders believe they need to succeed.
IBM recently released its 2015 C-suite study, which surveyed 5,000+ C-suite leaders from 21 industries and 70 countries. It emphasizes the same dominant theme we heard in the hundreds of c-level interviews we conducted this year—an obsession with disruption. We share some of the related issues—and specific quotes—from our own 2015 conversations that relate to and reinforce the findings in IBM’s newest study.