Much is being written about the transformation of marketing. The IBM CMO study of 1700 CMOs shows that marketers believe the function is in the middle of a dramatic change and the majority also believes that they are not fully »
President & Founder
Jane is an avid runner and cyclist and can be found on the soccer pitch. She enjoys traveling and exploring new parts of the world with her family.
EO (Entrepreneurs Organization), The Boston Club, The Commonwealth Institute, Boston Chamber of Commerce. Jane is also actively involved and on the boards of several non-profit organizations.
Jane has a BA from the University of Western Ontario, Canada and an MS from Boston University.
Katharyn White serves as IBM’s Chief Marketing Officer (CMO) for its Global Business Services. Katharyn and the IBM Institute for Business Value interviewed 1700 Chief Marketing Officers earlier this year to understand what CMOs are doing to help their businesses »