“Shock and surprise me,” was the advice a COO from a large financial services firm offered recently when I asked what he recommended for an upcoming meeting with 15 Fortune 500 CXOs. “We see a lot of great things everyday—this »
President & Founder
Jane is an avid runner and cyclist and can be found on the soccer pitch. She enjoys traveling and exploring new parts of the world with her family.
EO (Entrepreneurs Organization), The Boston Club, The Commonwealth Institute, Boston Chamber of Commerce. Jane is also actively involved and on the boards of several non-profit organizations.
Jane has a BA from the University of Western Ontario, Canada and an MS from Boston University.
We’ve spent significant time lately with senior sales executives, helping them to create programs and processes that elevate their selling to an executive level. Effective sales people will tell you that selling is more of a science than all of »
“Be central, be selfless” were the words stated by one client in recent weeks when discussing how to build an effective client experience for C-level executives. The four words – be central, be selfless – are very powerful when considered »
As you build out your customer experience strategies and work on the plan for your customer-first approach – do you have a plan to actually listen? Do you really care what they (your customers) think? There’s a funny thing that »
Establishing a client experience strategy is becoming an area of significant focus for many business-to-business (B2B) companies. While it is widely known that B2B businesses depend on a smaller customer set to deliver a larger amount of revenue, it has »
Dedicating marketers to a company’s key accounts—Account Based Marketing (ABM)—is not a new practice, but it is one that is difficult to do well and particularly challenging to effectively deliver at scale. ABM is an increasingly important part of the »
As consumers, we understand that a positive service experience provides competitive advantage for the companies who deliver. Until recently, this has not translated into a similar urgency for business-to-business (B2B) companies. In fact, earlier this year we tested with a »
There are moments that matter… moments that shape how we feel and what we believe about our favorite brands and products. Think about when you opened your first iPad or other Apple device – a moment that Apple designed to »
In our years of convening and facilitating Customer Advisory Boards, we have come across a common set of questions such as: Should we compensate our customer advisors? The following is a top 5 list for consideration in the early development »
Most organizations today have shifted or are in the process of shifting from product centric to customer centric. But our recent interviews with CMOs from more than 25 Fortune 500 companies show that while this is a known requirement, making »