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Recent Advice & Insight

How to Extend Your Customer Advisory Board’s Value

Posted on 11.20.2018 by Camille Freni-Antonetti in Customer Advisory Boards, Featured

How do you extend the value of a customer advisory board beyond those who participate in the meeting room to the rest of your organization? Here are a few of the most common challenges we see, and some recommendations to tackle them.

Customer Advisory Board Agenda Development: It’s a Balancing Act

Posted on 07.16.2018 by Anne Taylor in Customer Advisory Boards, Featured

The spring meetings have wound down, the heat of summer is in full effect, and now it is time to turn our attention to the fall, with another round of customer advisory board meetings just around the corner. With many »

Customer Advisory Boards to Drive Internal Alignment

Posted on 11.21.2016 by Jane Hiscock in Customer Advisory Boards, Featured

Customer Advisor Boards serve as an excellent source for driving internal alignment and sparking organizational change.

Customer Advisory Boards: The Power of Constructive Feedback

Posted on 08.4.2015 by Anne Taylor in Customer Advisory Boards, Featured

Anyone who knows me can attest to my passion when it comes to a great product or experience – I instantly become an ardent supporter and advocate. But from time to time as consumers, many of us experience a less »

Customer Advisory Boards: Get Your Internal Team Right

Posted on 04.28.2015 by Farland Group in Customer Advisory Boards, Featured

Companies launching a Customer Advisory Board or Council put lots of thought and attention to their recruiting of clients – who to invite, what criteria to use, how to get the mix just right.   But typically we see less attention »

Is Your Facilitation Killing your Customer Advisory Board?

Posted on 04.14.2015 by Jane Hiscock in Customer Advisory Boards, Featured

If your advisory board is struggling—or you’re just getting started and want to avoid the most common pitfall—consider carefully:
Is the person in the facilitator’s chair really ready to…facilitate? We share some of the common downfalls of board leaders and facilitators—and a checklist of characteristics that strong leaders share.

Engage the C-Suite through a Client Advisory Board [Article]

Posted on 04.13.2015 by Farland Group in Customer Advisory Boards, Engagement Strategy, Featured, Featured

[AS SEEN IN CHIEF CONTENT OFFICER] “Connecting with C-level clients remains an ongoing challenge for marketers. More should consider creating a client advisory board, which, when done right, provides traction with your most coveted clients. Let’s start by clarifying the concept…”

Client Advisory Boards….What I Wish I Knew Then

Posted on 02.26.2015 by Farland Group in Customer Advisory Boards, Featured

Client Advisory Boards are a proven vehicle for engagement and co-creation, but getting one off the ground is always a learning experience.  In this occasional series, we will share some of the lessons our own clients have shared with us »

Getting it off the Ground – the Client Advisory Board Recruiting Hurdle

Posted on 06.24.2014 by Farland Group in Customer Advisory Boards, Featured

Client Advisory Board membership holds the key to the kingdom of successful engagement and advice. Securing the right members is critical, and takes considerable time and effort. In our work launching Advisory Boards, we find that in their desire to »

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