How should senior executives and the sales team be involved in an advisory board?

Posted on 01.1.2015 by in Common Questions, Customer Advisory Boards

Senior executives from your organization can—and must—play a role at every stage. In contrast, your sales executives’ ideal role is to identify potential advisors and apply the lessons learned. How you involve both sets of these executives can send important signals about your organization’s sincerity and commitment to a successful advisory board.