Farland Group Logo
  • Contact Us
  • About Us
    • How We Help
    • Who We Help
    • Who We Are
    • Our Approach
    • In the News
  • Customer Advisory Boards
    • Advice & Insight
    • Common Questions
  • Engagement Strategy
  • Understanding the C-Suite

Advice & Insight

Customer Advisory Boards

MAKE YOUR CUSTOMER ADVISORY BOARD AN ENGINE OF ENGAGEMENT AND INSIGHT

Farland Group is the global leader in delivering Customer Advisory Boards for small, mid and large B2B businesses. Our expert consultants help you build a trusted ecosystem of customers, partners and prospects that will take your business and product strategies to the next level. Our work delivers meaningful insights and actions that may range from new product direction to a unique market strategy.

Farland Group consultants bring depth in facilitation and mediation skills, enabling you to gain the full value from every participant in your Board. Through our unique approach, we will help you launch and sustain a Board that your CEO, executive team, and most discerning customers will value.

Recent Advice & Insight

One Size Does Not Fit All – Customer Advisory Board Best Practices

Posted on 05.15.2014 by Anne Taylor in Customer Advisory Boards

Earlier this week I attended the Customer Advisory Board.org annual meeting in San Francisco, where our longstanding work on one Customer Advisory Board (CAB) was highlighted on the agenda and presented by our client. The meeting brought together approximately 50 »

Sustaining Client Advisory Board Membership: Keep Your Foot on the Gas

Posted on 03.26.2014 by Farland Group in Customer Advisory Boards

If there is one thing we have learned about Client Advisory Board membership it is that you are never done.  While the initial blast of recruiting is the most critical and time consuming to get your Council off to the »

Customer Advisory Boards: Your Customer Creators and Makers

Posted on 03.14.2014 by Jane Hiscock in Customer Advisory Boards

In our work with executive programs and Customer Advisory Councils we often find ourselves talking with clients about the power of co-creating with customers.  In some industries this seems like a natural thing to do, but for many large B2B »

Putting the “Peer” in Client Engagement

Posted on 02.26.2014 by Farland Group in Customer Advisory Boards, Featured, Understanding the C-Suite

In this era of social connectedness, the opinions and input from peers are of paramount importance to driving buying decisions and adoption of new products and services for customers of all types.  For those marketers trying to sell to executives, »

Customer Advisory Boards a Priority for CEOs

Posted on 01.13.2014 by Jane Hiscock in Customer Advisory Boards

“The internet of things, wearable technology, analytics, social… I’m afraid that we aren’t where the next innovation is coming from…”  These words were shared with me earlier today on a call with a CIO who is tasked with leading innovation »

Your Customer Advisory Board – If Not Now, When?

Posted on 10.25.2013 by Farland Group in Customer Advisory Boards

For those of you who have been thinking about launching a Customer Advisory Board but have not yet taken action, some recent IBM research about the C-suite and business performance suggests that you may be missing the boat. IBM’s recently »

Client Advisory Councils: Great Process Will Set You Free…Really.

Posted on 07.1.2013 by Anne Taylor in Customer Advisory Boards

Many find process to be stifling, that it can be an inhibitor to creativity, that it is time consuming.  Through our work on Customer Advisory Councils we have found the contrary to be true:  process enables, rather than inhibits, a »

The Value of Customer Advisory Boards: The Power of the Peer

Posted on 06.19.2013 by Farland Group in Customer Advisory Boards

We are often asked the question:  how do the clients get value from serving on a Customer Advisory Board?  It is clear to many what the value might be for the sponsoring company – great advice and insight, new ideas and »

All Great Clients Do Not Necessarily Make Great Advisors

Posted on 04.30.2013 by Farland Group in Customer Advisory Boards

Evidence abounds about the power of listening to your customers, and as we talk about frequently on this blog, Client Advisory Boards are an excellent tool to unlock and engage your strategic clients around their advice and ideas.  But as »

Do You Really Want to Know What Customers Think?

Posted on 04.23.2013 by Jane Hiscock in Customer Advisory Boards

As you build out your customer experience strategies and work on the plan for your customer-first approach – do you have a plan to actually listen?  Do you really care what they (your customers) think? There’s a funny thing that »

Page 10 of 11« First«...7891011»

Featured Posts

5 Tips for Effective Customer Advisory Boards

See Article


Meeting Facilitator: Tips and Tricks for Virtual and In-Person Meeting Facilitation

See Article


3 Lessons Learned in 2019 from Customer Advisory Boards

See Article


Progressing Customer Advisory Board Advice

See Article


Why A Customer Advisory Board

See Article


Customer Advisory Boards: Listening Required, Action Mandatory

See Article


How to Extend Your Customer Advisory Board’s Value

See Article


Customer Advisory Board Agenda Development: It’s a Balancing Act

See Article


Customer Advisory Boards to Drive Internal Alignment

See Article


Customer Advisory Boards: The Power of Constructive Feedback

See Article


 

Keep Learning

Subscribe, and we’ll send you a note when we’ve got new advice and insight to share.

Categories

  • Customer Advisory Boards
  • Engagement Strategy
  • Understanding the C-Suite

Authors

  • About Us
    • How We Help
    • Who We Help
    • Who We Are
    • Our Approach
    • In the News
  • Customer Advisory Boards
    • Advice & Insight
    • Common Questions
  • Engagement Strategy
  • Understanding the C-Suite
Farland Group Logo
  • About Us
  • Customer Advisory Boards
  • Engagement Strategy
  • Understanding the C-Suite
  • Careers
  • Privacy Policy
© 2021 Farland Group