Make Your Customer Advisory Board an Engine of Engagement and Insight

Farland Group is the global leader in delivering Customer Advisory Boards for small, mid and large B2B businesses. Our expert consultants help you build a trusted ecosystem of customers, partners and prospects that will take your business and product strategies to the next level. Our work delivers meaningful insights and actions that may range from new product direction to a unique market strategy.

Farland Group consultants bring depth in facilitation and mediation skills, enabling you to gain the full value from every participant in your Board. Through our unique approach, we will help you launch and sustain a Board that your CEO, executive team, and most discerning customers will value.

Recent Advice & Insight

Defining a Client Advisory Board

Posted on 01.26.2015 by in Customer Advisory Boards

We find that the term Client Advisory Board is used fairly broadly to describe a range of marketing and sales related activities that involve some form of customer input and interaction.  This can include anything from conferences, to online collaboration »

What is a customer advisory board — really?

Posted on 01.1.2015 by in Common Questions, Customer Advisory Boards

Companies apply “customer advisory board”, “client advisory council”, and similar terms to almost any forum involving customer input and interaction. Such a broad definition—“a forum for customer feedback”—causes confusion. In our definition, we reserve the term “customer advisory board” to refer to a strategy-level listening tool and sounding board that offers equal value to both you and participating customers.