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Customer Advisory Boards

Advice & Insight

Make Your Customer Advisory Board an Engine of Engagement and Insight

Farland Group is the global leader in delivering Customer Advisory Boards for small, mid and large B2B businesses. Our expert consultants help you build a trusted ecosystem of customers, partners and prospects that will take your business and product strategies to the next level. Our work delivers meaningful insights and actions that may range from new product direction to a unique market strategy.

Farland Group consultants bring depth in facilitation and mediation skills, enabling you to gain the full value from every participant in your Board. Through our unique approach, we will help you launch and sustain a Board that your CEO, executive team, and most discerning customers will value.

Recent Advice & Insight

The Value of Customer Advisory Boards

Posted on 02.11.2016 by Jane Hiscock in Customer Advisory Boards

Customer Advisory Boards present very clear opportunities for the sponsoring company as they gain valuable insight from their most important customers. A recent article by Colgate’s CIO Tom Greene points out the reciprocal value of joining customer advisory boards for »

Customer Advisory Boards: A Ticket to Understanding Transformation

Posted on 01.11.2016 by Jane Hiscock in Customer Advisory Boards

Business transformation and disruption are not new concepts. But our clients’ advisory boards are expressing a new urgency to grapple with them. These boards are helping our clients (and us) understand what leaders believe they need to succeed.

Customer Advisory Boards: The Power of Constructive Feedback

Posted on 08.4.2015 by Anne Taylor in Customer Advisory Boards, Featured

Anyone who knows me can attest to my passion when it comes to a great product or experience – I instantly become an ardent supporter and advocate. But from time to time as consumers, many of us experience a less »

Surprise and Delight: Unexpected Outcomes from a Client Advisory Board

Posted on 06.3.2015 by Camille Freni-Antonetti in Customer Advisory Boards

A common sentiment from client attendees after participating in a customer advisory board meeting for the first time is surprise—surprise at how refreshing it was to hear directly from their vendor partners and share in an in-person conversation with peers. »

Customer Advisory Boards: Uncover “What You Know That Ain’t So”

Posted on 05.15.2015 by Jane Hiscock in Customer Advisory Boards

Customer Advisory Boards are terrific tools to tap the rich source of customer insights.  But, getting that customer insight and really hearing and understanding it in the context it is intended—versus the context in which you may wish to hear »

Customer Advisory Boards: Get Your Internal Team Right

Posted on 04.28.2015 by Farland Group in Customer Advisory Boards, Featured

Companies launching a Customer Advisory Board or Council put lots of thought and attention to their recruiting of clients – who to invite, what criteria to use, how to get the mix just right.   But typically we see less attention »

Is Your Facilitation Killing your Customer Advisory Board?

Posted on 04.14.2015 by Jane Hiscock in Customer Advisory Boards, Featured

If your advisory board is struggling—or you’re just getting started and want to avoid the most common pitfall—consider carefully:
Is the person in the facilitator’s chair really ready to…facilitate? We share some of the common downfalls of board leaders and facilitators—and a checklist of characteristics that strong leaders share.

Engage the C-Suite through a Client Advisory Board [Article]

Posted on 04.13.2015 by Farland Group in Customer Advisory Boards, Engagement Strategy, Featured, Featured

[AS SEEN IN CHIEF CONTENT OFFICER] “Connecting with C-level clients remains an ongoing challenge for marketers. More should consider creating a client advisory board, which, when done right, provides traction with your most coveted clients. Let’s start by clarifying the concept…”

How to Cook Up a Killer Customer Advisory Board

Posted on 03.25.2015 by Anne Taylor in Customer Advisory Boards

Two of my biggest passions are cooking and baking. I spend a fair amount of time reading cookbooks, culinary magazines and pouring over food-related Pinterest boards to create a memorable meal. My professional passion is helping our clients to convene »

Customer Advisory Boards – It’s What You Celebrate

Posted on 03.16.2015 by Jane Hiscock in Customer Advisory Boards

“Some say you are what you measure… but we seem to get results from what we celebrate.” This was a statement made by a CEO of a very large, publicly traded company—not really what I expected.  ‘You get what you »

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Featured Posts

Ramping up Customer Advisory Council Recruiting

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Do You Really Want to Launch a Client Advisory Board?

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Enhance Your Account Based Marketing with Customer Advisory Boards

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Virtual, Hybrid, or In-Person Meetings? What do we do?

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5 Tips for Effective Customer Advisory Boards

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Meeting Facilitator: Tips and Tricks for Virtual and In-Person Meeting Facilitation

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3 Lessons Learned in 2019 from Customer Advisory Boards

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Progressing Customer Advisory Board Advice

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Why A Customer Advisory Board

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Customer Advisory Boards: Listening Required, Action Mandatory

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  • Engagement Strategy
  • Understanding the C-Suite
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