Make Your Customer Advisory Board an Engine of Engagement and Insight

Farland Group is the global leader in delivering Customer Advisory Boards for small, mid and large B2B businesses. Our expert consultants help you build a trusted ecosystem of customers, partners and prospects that will take your business and product strategies to the next level. Our work delivers meaningful insights and actions that may range from new product direction to a unique market strategy.

Farland Group consultants bring depth in facilitation and mediation skills, enabling you to gain the full value from every participant in your Board. Through our unique approach, we will help you launch and sustain a Board that your CEO, executive team, and most discerning customers will value.

Recent Advice & Insight

How should senior executives and the sales team be involved in an advisory board?

Posted on 01.1.2015 by in Common Questions, Customer Advisory Boards

Senior executives from your organization can—and must—play a role at every stage. In contrast, your sales executives’ ideal role is to identify potential advisors and apply the lessons learned. How you involve both sets of these executives can send important signals about your organization’s sincerity and commitment to a successful advisory board.