Defining a Client Advisory Board

Posted on 01.26.2015 by in Customer Advisory Boards

We find that the term Client Advisory Board is used fairly broadly to describe a range of marketing and sales related activities that involve some form of customer input and interaction.  This can include anything from conferences, to online collaboration »

What is a customer advisory board — really?

Posted on 01.1.2015 by in Common Questions, Customer Advisory Boards

Companies apply “customer advisory board”, “client advisory council”, and similar terms to almost any forum involving customer input and interaction. Such a broad definition—“a forum for customer feedback”—causes confusion. In our definition, we reserve the term “customer advisory board” to refer to a strategy-level listening tool and sounding board that offers equal value to both you and participating customers.