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Advice & Insight

Customer Advisory Boards

MAKE YOUR CUSTOMER ADVISORY BOARD AN ENGINE OF ENGAGEMENT AND INSIGHT

Farland Group is the global leader in delivering Customer Advisory Boards for small, mid and large B2B businesses. Our expert consultants help you build a trusted ecosystem of customers, partners and prospects that will take your business and product strategies to the next level. Our work delivers meaningful insights and actions that may range from new product direction to a unique market strategy.

Farland Group consultants bring depth in facilitation and mediation skills, enabling you to gain the full value from every participant in your Board. Through our unique approach, we will help you launch and sustain a Board that your CEO, executive team, and most discerning customers will value.

Recent Advice & Insight

Customer Advisory Boards – Align Internally to Act

Posted on 02.28.2013 by Farland Group in Customer Advisory Boards

Customer Advisory Boards have the potential to dramatically shift and improve your business while you engage deeply with your most strategic clients.  But experience shows that one of the biggest barriers to success is the host company’s internal ability to »

Less is Definitely More: The Customer Advisory Board Content Trap

Posted on 01.31.2013 by Farland Group in Customer Advisory Boards

In the scramble to make sure Customer Advisory Board meetings are packed with value for themselves and their clients, most sponsoring companies cannot resist the temptation to over populate their meeting agendas.  On the one hand, there is a desire »

Customer Advisory Boards: Jumpstart Your Customer Experience Model

Posted on 12.17.2012 by Farland Group in Customer Advisory Boards

Customer experience is one of the hottest topics in marketing today.  For all companies, getting their arms around what makes a good customer experience is an imperative.  But designing and shaping a model that works, and finding a lever to »

Five Signs it’s a Good Time for a Client Advisory Board

Posted on 08.22.2012 by Farland Group in Customer Advisory Boards

In the course of our work helping companies establish and sustain client Advisory Councils and Boards, we often get the question about timing for implementing a program.  Many marketers we talk with are considering the role of a Client Advisory »

Listening to Your Customers: What to Do with What You Hear?

Posted on 07.25.2012 by Farland Group in Customer Advisory Boards

In my recent post on this blog entitled Moving Beyond Customer Engagement to Advocacy: First Step Listening, I talked about the importance of listening to clients before you make important strategic decisions, and bringing their insights into your planning process.  »

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Featured Posts

5 Tips for Effective Customer Advisory Boards

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Meeting Facilitator: Tips and Tricks for Virtual and In-Person Meeting Facilitation

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3 Lessons Learned in 2019 from Customer Advisory Boards

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Progressing Customer Advisory Board Advice

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Why A Customer Advisory Board

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Customer Advisory Boards: Listening Required, Action Mandatory

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How to Extend Your Customer Advisory Board’s Value

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Customer Advisory Board Agenda Development: It’s a Balancing Act

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Customer Advisory Boards to Drive Internal Alignment

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Customer Advisory Boards: The Power of Constructive Feedback

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