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Customer Advisory Boards

Advice & Insight

Make Your Customer Advisory Board an Engine of Engagement and Insight

Farland Group is the global leader in delivering Customer Advisory Boards for small, mid and large B2B businesses. Our expert consultants help you build a trusted ecosystem of customers, partners and prospects that will take your business and product strategies to the next level. Our work delivers meaningful insights and actions that may range from new product direction to a unique market strategy.

Farland Group consultants bring depth in facilitation and mediation skills, enabling you to gain the full value from every participant in your Board. Through our unique approach, we will help you launch and sustain a Board that your CEO, executive team, and most discerning customers will value.

Recent Advice & Insight

Customer Advisory Boards: Your Customer Creators and Makers

Posted on 03.14.2014 by Jane Hiscock in Customer Advisory Boards

In our work with executive programs and Customer Advisory Councils we often find ourselves talking with clients about the power of co-creating with customers.  In some industries this seems like a natural thing to do, but for many large B2B »

Customer Advisory Boards a Priority for CEOs

Posted on 01.13.2014 by Jane Hiscock in Customer Advisory Boards

“The internet of things, wearable technology, analytics, social… I’m afraid that we aren’t where the next innovation is coming from…”  These words were shared with me earlier today on a call with a CIO who is tasked with leading innovation »

Your Customer Advisory Board – If Not Now, When?

Posted on 10.25.2013 by Farland Group in Customer Advisory Boards

For those of you who have been thinking about launching a Customer Advisory Board but have not yet taken action, some recent IBM research about the C-suite and business performance suggests that you may be missing the boat. IBM’s recently »

Client Advisory Councils: Great Process Will Set You Free…Really.

Posted on 07.1.2013 by Anne Taylor in Customer Advisory Boards

Many find process to be stifling, that it can be an inhibitor to creativity, that it is time consuming.  Through our work on Customer Advisory Councils we have found the contrary to be true:  process enables, rather than inhibits, a »

The Value of Customer Advisory Boards: The Power of the Peer

Posted on 06.19.2013 by Farland Group in Customer Advisory Boards

We are often asked the question:  how do the clients get value from serving on a Customer Advisory Board?  It is clear to many what the value might be for the sponsoring company – great advice and insight, new ideas and »

Secret to Customer Engagement: Ask, Listen, Act

Posted on 06.12.2013 by Jane Hiscock in Customer Advisory Boards

As you build out your customer engagement plans – do you have programs that require you to stop pitching and start listening?  There’s a funny thing that happens when customers pay you for your products or services… they start to »

Customer Advisory Boards – Align Internally to Act

Posted on 02.28.2013 by Farland Group in Customer Advisory Boards

Customer Advisory Boards have the potential to dramatically shift and improve your business while you engage deeply with your most strategic clients.  But experience shows that one of the biggest barriers to success is the host company’s internal ability to »

Listening to Your Customers: What to Do with What You Hear?

Posted on 07.25.2012 by Farland Group in Customer Advisory Boards

In my recent post on this blog entitled Moving Beyond Customer Engagement to Advocacy: First Step Listening, I talked about the importance of listening to clients before you make important strategic decisions, and bringing their insights into your planning process.  »

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Featured Posts

Ramping up Customer Advisory Council Recruiting

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Do You Really Want to Launch a Client Advisory Board?

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Virtual, Hybrid, or In-Person Meetings? What do we do?

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5 Tips for Effective Customer Advisory Boards

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Meeting Facilitator: Tips and Tricks for Virtual and In-Person Meeting Facilitation

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3 Lessons Learned in 2019 from Customer Advisory Boards

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Progressing Customer Advisory Board Advice

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Why A Customer Advisory Board

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Customer Advisory Boards: Listening Required, Action Mandatory

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How to Extend Your Customer Advisory Board’s Value

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    • Who We Are
    • Our Approach
    • In the News
  • Customer Advisory Boards
    • Advice & Insight
    • Common Questions
  • Engagement Strategy
  • Understanding the C-Suite
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