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Customer Advisory Boards

Advice & Insight

Make Your Customer Advisory Board an Engine of Engagement and Insight

Farland Group is the global leader in delivering Customer Advisory Boards for small, mid and large B2B businesses. Our expert consultants help you build a trusted ecosystem of customers, partners and prospects that will take your business and product strategies to the next level. Our work delivers meaningful insights and actions that may range from new product direction to a unique market strategy.

Farland Group consultants bring depth in facilitation and mediation skills, enabling you to gain the full value from every participant in your Board. Through our unique approach, we will help you launch and sustain a Board that your CEO, executive team, and most discerning customers will value.

Recent Advice & Insight

The Value of Customer Advisory Boards: The Power of the Peer

Posted on 06.19.2013 by Farland Group in Customer Advisory Boards

We are often asked the question:  how do the clients get value from serving on a Customer Advisory Board?  It is clear to many what the value might be for the sponsoring company – great advice and insight, new ideas and »

Do You Really Want to Know What Customers Think?

Posted on 04.23.2013 by Jane Hiscock in Customer Advisory Boards

As you build out your customer experience strategies and work on the plan for your customer-first approach – do you have a plan to actually listen?  Do you really care what they (your customers) think? There’s a funny thing that »

Customer Advisory Boards – Align Internally to Act

Posted on 02.28.2013 by Farland Group in Customer Advisory Boards

Customer Advisory Boards have the potential to dramatically shift and improve your business while you engage deeply with your most strategic clients.  But experience shows that one of the biggest barriers to success is the host company’s internal ability to »

Listening to Your Customers: What to Do with What You Hear?

Posted on 07.25.2012 by Farland Group in Customer Advisory Boards

In my recent post on this blog entitled Moving Beyond Customer Engagement to Advocacy: First Step Listening, I talked about the importance of listening to clients before you make important strategic decisions, and bringing their insights into your planning process.  »

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Virtual, Hybrid, or In-Person Meetings? What do we do?

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5 Tips for Effective Customer Advisory Boards

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Meeting Facilitator: Tips and Tricks for Virtual and In-Person Meeting Facilitation

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3 Lessons Learned in 2019 from Customer Advisory Boards

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Progressing Customer Advisory Board Advice

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Why A Customer Advisory Board

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Customer Advisory Boards: Listening Required, Action Mandatory

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    • In the News
  • Customer Advisory Boards
    • Advice & Insight
    • Common Questions
  • Engagement Strategy
  • Understanding the C-Suite
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