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Advice & Insight

Customer Advisory Boards

MAKE YOUR CUSTOMER ADVISORY BOARD AN ENGINE OF ENGAGEMENT AND INSIGHT

Farland Group is the global leader in delivering Customer Advisory Boards for small, mid and large B2B businesses. Our expert consultants help you build a trusted ecosystem of customers, partners and prospects that will take your business and product strategies to the next level. Our work delivers meaningful insights and actions that may range from new product direction to a unique market strategy.

Farland Group consultants bring depth in facilitation and mediation skills, enabling you to gain the full value from every participant in your Board. Through our unique approach, we will help you launch and sustain a Board that your CEO, executive team, and most discerning customers will value.

Recent Advice & Insight

Why Co-Creating a Meeting Agenda Matters

Posted on 12.12.2019 by Camille Freni-Antonetti in Customer Advisory Boards

So you’ve decided you want to create a customer advisory board or council. Once you have the value, purpose and mission established, and have recruited some of your top clients as members, what next? The meeting agenda! When we participate »

Membership Mix: Determining the Ideal Membership Equation for Your Customer Advisory Board

Posted on 11.21.2019 by Anne Taylor in Customer Advisory Boards

Membership recruiting is foundational to the success of customer advisory boards and careful selection of the right mix of members is imperative to standing up a solid board. The key word in “customer advisory board” is customer. The advising client »

Sustaining Your Customer Advisory Board

Posted on 10.22.2019 by Jane Hiscock in Customer Advisory Boards

Once you have a Customer Advisory Board recruited and your first few successful meetings are under your belt, things start to feel like they are running like a well-oiled machine. Don’t get too comfortable. It is exactly when things feel »

Progressing Customer Advisory Board Advice

Posted on 09.6.2019 by Jane Hiscock in Customer Advisory Boards, Featured

‘Closing the loop’ is a phrase we use frequently at Farland Group. The point of this phrase is to emphasize that an engagement with a client is only as good as the action taken after the customer advisory board meeting. »

Benefits of a Customer Advisory Board

Posted on 08.8.2019 by Camille Freni-Antonetti in Customer Advisory Boards

Have you ever thought about starting a customer advisory board? Where would you even begin? Who do you contact for help? And what is the benefit of establishing a board in the first place?

Why A Customer Advisory Board

Posted on 08.1.2019 by Jane Hiscock in Customer Advisory Boards, Featured

Good relationships are about honesty, trust, and a shared commitment to agreed upon goals and mutual success. For clients to trust you, or anyone for that matter, you need to make commitments and follow through on the promises made or »

Customer Advisory Board Recruiting: Why it is the Most Important Thing

Posted on 06.20.2019 by Anne Taylor in Customer Advisory Boards

So, the great news is you just got approval from senior leadership for a Customer Advisory Board, but now what do you do? Customer Advisory Boards (CABs) are an integral part of an overall customer marketing program. However, they are »

Creating True Peer Networks through Advisory Boards

Posted on 05.16.2019 by Anne Taylor in Customer Advisory Boards

It is clear to many what the value of a Customer Advisory Board might be for the sponsoring company – great advice and insight, new ideas and strategic direction, deeper relationships with high value clients leading to new opportunities. Additionally, »

Customer Advisory Boards: Listening Required, Action Mandatory

Posted on 05.2.2019 by Jane Hiscock in Customer Advisory Boards, Featured

We facilitate many Customer Advisory Boards with C-level audiences (CIO, CMO, COO) who are critical to the future of our clients’ businesses. In a recent meeting a Board member asked me a simple question – “what makes this work so »

Extracting Value from your Customer Advisory Boards

Posted on 04.4.2019 by Jane Hiscock in Customer Advisory Boards

When developing Board meeting sessions we ask our clients to be clear about where they want advice. We ask them to consider the questions they have for the Board; where they need advice; and how  an external voice could help their thinking.

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Featured Posts

5 Tips for Effective Customer Advisory Boards

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Meeting Facilitator: Tips and Tricks for Virtual and In-Person Meeting Facilitation

See Article


3 Lessons Learned in 2019 from Customer Advisory Boards

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Progressing Customer Advisory Board Advice

See Article


Why A Customer Advisory Board

See Article


Customer Advisory Boards: Listening Required, Action Mandatory

See Article


How to Extend Your Customer Advisory Board’s Value

See Article


Customer Advisory Board Agenda Development: It’s a Balancing Act

See Article


Customer Advisory Boards to Drive Internal Alignment

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Customer Advisory Boards: The Power of Constructive Feedback

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