Make Your Customer Advisory Board an Engine of Engagement and Insight

Farland Group is the global leader in delivering Customer Advisory Boards for small, mid and large B2B businesses. Our expert consultants help you build a trusted ecosystem of customers, partners and prospects that will take your business and product strategies to the next level. Our work delivers meaningful insights and actions that may range from new product direction to a unique market strategy.

Farland Group consultants bring depth in facilitation and mediation skills, enabling you to gain the full value from every participant in your Board. Through our unique approach, we will help you launch and sustain a Board that your CEO, executive team, and most discerning customers will value.

Recent Advice & Insight

January, Where Did You Go?

Posted on 02.8.2021 by in Customer Advisory Boards

I once considered January to be a sort of “regroup” month. I had some extra time to dig out from emails that I received during the holidays, look ahead to what was on the horizon for the coming weeks and plan accordingly. That was then and those were different, pre-pandemic times.

Tackling the Talent and Skills Conundrum via Customer Advisory Boards

Posted on 07.16.2020 by in Customer Advisory Boards

Before COVID, we would often hear from business leaders about the challenges they faced surrounding talent and resources. Executives were seeking peer advice on how to invest in current employees to keep skills fresh and up to date. They wondered if new entrants in the market had the more creative, innovative skills needed. And, they wanted to understand the best way to reskill employees — through in-house training, external partners or a combination of both.