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Customer Advisory Boards

Advice & Insight

Make Your Customer Advisory Board an Engine of Engagement and Insight

Farland Group is the global leader in delivering Customer Advisory Boards for small, mid and large B2B businesses. Our expert consultants help you build a trusted ecosystem of customers, partners and prospects that will take your business and product strategies to the next level. Our work delivers meaningful insights and actions that may range from new product direction to a unique market strategy.

Farland Group consultants bring depth in facilitation and mediation skills, enabling you to gain the full value from every participant in your Board. Through our unique approach, we will help you launch and sustain a Board that your CEO, executive team, and most discerning customers will value.

Recent Advice & Insight

Reinventing the Customer Experience

Posted on 07.12.2016 by Jane Hiscock in Customer Advisory Boards, Engagement Strategy

Building a remarkable, memorable, meaningful, pick a positive adjective—customer experience is what marketers are chasing today. And it isn’t just marketers—CEOs place building compelling customer experiences as their number one priority.

Why is this such a difficult challenge to tackle?

Advisory Boards Open New Market Opportunity

Posted on 05.11.2016 by Jane Hiscock in Customer Advisory Boards, Featured, Understanding the C-Suite

Customer Advisory Boards can drive new thinking and innovation if you consider a different approach to membership and content.

Criteria for Success: Define the Right Customer Advisory Board Membership

Posted on 04.26.2016 by Farland Group in Customer Advisory Boards

Getting the right members on board is the lynchpin of a successful Customer Advisory Board (CAB). Here are some lessons learned in developing an effective membership screen and the right criteria to recruit and maintain members.

Customer Advisory Boards: Delivering Client Value through Peer Relationships

Posted on 04.1.2016 by Anne Taylor in Customer Advisory Boards, Understanding the C-Suite

We see customer advisory boards delivering value to members through peers engagement. Here are just three of the many benefits of these peer connections.

Peers: The Secret Sauce to Advisory Board Success [Article]

Posted on 03.30.2016 by Camille Freni-Antonetti in Customer Advisory Boards

[AS SEEN IN CUSTOMER THINK] Don’t underestimate the power of peer connections when convening a customer advisory board.

How an Outside Partner Strengthens your Advisory Board

Posted on 02.29.2016 by Farland Group in Customer Advisory Boards

Why hire an external partner to help deliver a Client Advisory Board? Many companies have found that the strategic and challenging nature of operating a successful Client Advisory Board makes an outside specialist critical for its success. Here’s why.

A Board Member’s Perspective on Why CIOs Should Join Customer Advisory Boards [Mention]

Posted on 02.11.2016 by Camille Freni-Antonetti in Customer Advisory Boards

[AS MENTIONED IN CIO | INSIGHT] Tom Greene, Chief Information & Business Services Officer for Colgate-Palmolive shares why he believes CIOs should join customer advisory boards in his article at CIOInsight.com.

The Value of Customer Advisory Boards

Posted on 02.11.2016 by Jane Hiscock in Customer Advisory Boards

Customer Advisory Boards present very clear opportunities for the sponsoring company as they gain valuable insight from their most important customers. A recent article by Colgate’s CIO Tom Greene points out the reciprocal value of joining customer advisory boards for »

Customer Advisory Boards: A Ticket to Understanding Transformation

Posted on 01.11.2016 by Jane Hiscock in Customer Advisory Boards

Business transformation and disruption are not new concepts. But our clients’ advisory boards are expressing a new urgency to grapple with them. These boards are helping our clients (and us) understand what leaders believe they need to succeed.

Customer Advisory Boards: The Power of Constructive Feedback

Posted on 08.4.2015 by Anne Taylor in Customer Advisory Boards, Featured

Anyone who knows me can attest to my passion when it comes to a great product or experience – I instantly become an ardent supporter and advocate. But from time to time as consumers, many of us experience a less »

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Featured Posts

Ramping up Customer Advisory Council Recruiting

See Article


Do You Really Want to Launch a Client Advisory Board?

See Article


Enhance Your Account Based Marketing with Customer Advisory Boards

See Article


Virtual, Hybrid, or In-Person Meetings? What do we do?

See Article


5 Tips for Effective Customer Advisory Boards

See Article


Meeting Facilitator: Tips and Tricks for Virtual and In-Person Meeting Facilitation

See Article


3 Lessons Learned in 2019 from Customer Advisory Boards

See Article


Progressing Customer Advisory Board Advice

See Article


Why A Customer Advisory Board

See Article


Customer Advisory Boards: Listening Required, Action Mandatory

See Article


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  • Engagement Strategy
  • Understanding the C-Suite
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