How to Conduct Research to Engage Executives [Article]

Posted on 08.2.2012 by in Engagement Strategy

[AS SEEN IN CHIEF CONTENT OFFICER] “Executives value data, and companies have responded by conducting surveys. But, this “research” often falls short because it is not at the level needed for this audience. If you are creating research for executive clients and prospects, there are several elements to consider…”

Marketing is the Product

Posted on 03.26.2012 by in Engagement Strategy

Much is being written about the transformation of marketing.  The IBM CMO study of 1700 CMOs shows that marketers believe the function is in the middle of a dramatic change and the majority also believes that they are not fully »