Why are Cowboy Boots Intertwined with B2C?

Posted on 03.3.2017 by in Engagement Strategy

I’m not from Texas nor am I a big fan of country music, so I have never understood the plethora of purchase options or the extensive price range for cowboy boots. However, after reading an article about Paul Hedrick, a young man who took his cowboy boots business, Tecovas, direct-to-consumer, a lightbulb went off in my head — no, I still don’t understand the need for cowboy boots, but I understand why it made sense for Hedrick to have a B2C business.

Tips for Customer Retention

Posted on 12.23.2016 by in Engagement Strategy

Too often customer retention is not treated with the same level of focus and care as net new sales. Given the amount we spend on net new sales it is critical for companies to put the same energy and focus – or more into retention.