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Advice & Insight

Misc

Really Knowing Your Customer: The Right Message at the Right Time

Posted on 06.12.2017 by Anne Taylor in Engagement Strategy, Misc

In the course of our work with CMOs, we often hear of the eternal quest for marketers to be able to deliver the right message to the right person at the right time.  As a consumer, I actually appreciate that »

Culture Clash: Is your company sales or customer-driven? [Article]

Posted on 03.3.2017 by Farland Group in Misc

AS SEEN IN Jane Hiscock, President of Farland Group, shares her point of view on the differences between a customer-driven company and a sales-driven company. Today’s savvy, digitally enabled customers know when they are being treated as just a number »

Musings on Coffee and Customer Input

Posted on 08.12.2016 by Camille Freni-Antonetti in Misc

Sometimes we need that small burst of encouragement to snap us out of the blur of the status quo.

B2B Marketers: Media Companies Need a Seat in Your Ecosystem

Posted on 08.1.2016 by Jane Hiscock in Engagement Strategy, Misc

B2B marketers have enormous opportunity to influence their business transformation through ecosystem development

Transformation and Change Must Not Trump Customer Engagement

Posted on 03.28.2016 by Jane Hiscock in Engagement Strategy, Featured, Misc

Businesses today are moving through a lot of change, but this is distracting employees to focus internally and forget about customer engagement approaches that are needed to retain and grow the business.

Start Small to Show Content Marketing Value to Your C-Suite [Article]

Posted on 01.6.2015 by Farland Group in Misc

[AS SEEN IN CHIEF CONTENT OFFICER] “If you want to build a content marketing program but face reluctance, don’t waste time trying to sell the concept. Start small. Show results. Here are a few ideas to catch your C-suite’s eye…”

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Authors

Jane Hiscock
Anne Taylor
Camille Freni-Antonetti
Farland Group
Cailin Boucher
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