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Recent Advice & Insight

Looking to Engage Executives? First, Understand What They Want

Posted on 01.11.2018 by Anne Taylor in Featured, Understanding the C-Suite

Executives are different from other audiences, and it helps to understand what executives are looking for when they engage with vendors and others. From our work interviewing hundreds of C-level executives every year, we have extracted the key elements that define the C-suite difference.

Advisory Boards Open New Market Opportunity

Posted on 05.11.2016 by Jane Hiscock in Customer Advisory Boards, Featured, Understanding the C-Suite

Customer Advisory Boards can drive new thinking and innovation if you consider a different approach to membership and content.

C-Suite Insights: From Digital Transformation to Customer Advocacy

Posted on 06.30.2015 by Jane Hiscock in Featured, Understanding the C-Suite

Farland Group has the honor of helping our clients host forums that convene the top 20% of their customer base. At a recent gathering of 150 CIOs, it struck me that CIOs were engaged in a different set of discussions »

The Changing Role of the Customer: The Changing Role of the CIO

Posted on 03.24.2014 by Anne Taylor in Featured, Understanding the C-Suite

The changing demands of today’s customer are having a big impact across enterprises and the CIO is at the center of this storm.  We found strong evidence of this in recent discussions with over 20 North American Chief Information Officers »

Creating Remarkable Client Experiences

Posted on 08.27.2013 by Jane Hiscock in Engagement Strategy, Featured, Understanding the C-Suite

“Shock and surprise me,” was the advice a COO from a large financial services firm offered recently when I asked what he recommended for an upcoming meeting with 15 Fortune 500 CXOs.  “We see a lot of great things everyday—this »

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