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Understanding the C-Suite

Advice & Insight

Understand and Deliver What Executives Want

Here, you can explore: What makes C-level customers distinct? What are the keys to engaging them? What does it take to become a customer’s valued source of ideas, inspiration, and innovation? What issues are trending in the C-suite today?

Why? To help you uncover what matters to your C-level customers—and shape relationships and programs to suit.

Recent Advice & Insight

The Power of Curated Customer Experiences

Posted on 10.20.2017 by Jane Hiscock in Understanding the C-Suite

50% of B2B Customers are not satisfied with how they are marketed to and look to vendors to build stronger customer experiences.

It’s True… Culture is Eating Strategy for Breakfast

Posted on 09.13.2017 by Jane Hiscock in Understanding the C-Suite

For years, we have worked with clients and their customers to understand how engagements can be improved to satisfy the needs of the end customer. 9 times out of 10, the inhibitor to progressing customer satisfaction, loyalty, engagement and ultimately »

Sustained Loyalty Requires an Authentic Customer Centric Mindset

Posted on 05.16.2017 by Jane Hiscock in Understanding the C-Suite

Most companies today have an initiative focused on becoming customer-centric, and if that isn’t the path companies are pursuing, customers will often call the vendor out.  Customers are calling the shots and our understanding of value is changing. In the »

Customer-First Strategies Begin with Communications

Posted on 02.24.2017 by Jane Hiscock in Understanding the C-Suite

In convening executive level customers to serve on Boards there are a few cardinal rules that must be adhered to.  First – as Anne Taylor posted last week – reciprocal value is critical.  What’s in it for your customers , »

Content Marketing: Power of Customer Co-Creation

Posted on 01.24.2017 by Jane Hiscock in Understanding the C-Suite

Content marketing strategies can be made stronger and more relevant through simple co-creation approaches.

C-Suite Perspectives: New Year, New Focus

Posted on 01.12.2017 by Anne Taylor in Understanding the C-Suite

Every new year brings predictions on the top trends and areas of focus for the C-Suite.  We recently spoke with a number of Chief Marketing Officers (CMOs) and they shared the top three areas they will be focusing on in »

CIO: Your Next Chief Customer Officer? [Article]

Posted on 07.18.2016 by Farland Group in Understanding the C-Suite

[AS SEEN IN CUSTOMER THINK] CIO’s are becoming more involved in customer engagement strategy as a way to ensure delivery of the appropriate high value technology solutions. Jane Hiscock shares three approaches CIOs are taking in adopting this new customer-facing aspect of the role.

The Power of Customer Advocacy in Times of Disruptive Transformation

Posted on 06.16.2016 by Farland Group in Engagement Strategy, Understanding the C-Suite

In this time of fundamental disruption, one of the most powerful assets to survive the tumult is a strong, loyal customer base. Tap into key lessons learned in what it takes to create sustainable customer engagement and advocacy.

Leading Digital Disruption from the C-Suite

Posted on 06.2.2016 by Farland Group in Understanding the C-Suite

We share what we have learned about the state of digital transformation through our in-depth conversations with CXOs, and how the C-suite has moved beyond early debate to take action in five key areas to drive competitive advantage.

Advisory Boards Open New Market Opportunity

Posted on 05.11.2016 by Jane Hiscock in Customer Advisory Boards, Featured, Understanding the C-Suite

Customer Advisory Boards can drive new thinking and innovation if you consider a different approach to membership and content.

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Featured Posts

Putting the Peer in Client Engagement

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Creating a Great Customer Meeting: Build Peak Moments

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Executive Engagement Programs: Take the Time To Listen

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Selling to the C-suite – Stop Pitching

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Executive Engagement: Start with Defining Success

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Will Virtual Customer Advisory Boards Become the Norm?

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The Value of Convening C-Suite Peers: Reaping What You Sow

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Do you Know What Your Customers Value?

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Tackling the Transformation Challenge

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The Pros and Cons of Net Promoter Score – NPS

See Article


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  • Engagement Strategy
  • Understanding the C-Suite
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