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Understanding the C-Suite

Advice & Insight

Understand and Deliver What Executives Want

Here, you can explore: What makes C-level customers distinct? What are the keys to engaging them? What does it take to become a customer’s valued source of ideas, inspiration, and innovation? What issues are trending in the C-suite today?

Why? To help you uncover what matters to your C-level customers—and shape relationships and programs to suit.

Recent Advice & Insight

Customer-First Strategies Begin with Communications

Posted on 02.24.2017 by Jane Hiscock in Understanding the C-Suite

In convening executive level customers to serve on Boards there are a few cardinal rules that must be adhered to.  First – as Anne Taylor posted last week – reciprocal value is critical.  What’s in it for your customers , »

Content Marketing: Power of Customer Co-Creation

Posted on 01.24.2017 by Jane Hiscock in Understanding the C-Suite

Content marketing strategies can be made stronger and more relevant through simple co-creation approaches.

C-Suite Perspectives: New Year, New Focus

Posted on 01.12.2017 by Anne Taylor in Understanding the C-Suite

Every new year brings predictions on the top trends and areas of focus for the C-Suite.  We recently spoke with a number of Chief Marketing Officers (CMOs) and they shared the top three areas they will be focusing on in »

CIO: Your Next Chief Customer Officer? [Article]

Posted on 07.18.2016 by Farland Group in Understanding the C-Suite

[AS SEEN IN CUSTOMER THINK] CIO’s are becoming more involved in customer engagement strategy as a way to ensure delivery of the appropriate high value technology solutions. Jane Hiscock shares three approaches CIOs are taking in adopting this new customer-facing aspect of the role.

The Power of Customer Advocacy in Times of Disruptive Transformation

Posted on 06.16.2016 by Farland Group in Engagement Strategy, Understanding the C-Suite

In this time of fundamental disruption, one of the most powerful assets to survive the tumult is a strong, loyal customer base. Tap into key lessons learned in what it takes to create sustainable customer engagement and advocacy.

Leading Digital Disruption from the C-Suite

Posted on 06.2.2016 by Farland Group in Understanding the C-Suite

We share what we have learned about the state of digital transformation through our in-depth conversations with CXOs, and how the C-suite has moved beyond early debate to take action in five key areas to drive competitive advantage.

Advisory Boards Open New Market Opportunity

Posted on 05.11.2016 by Jane Hiscock in Customer Advisory Boards, Featured, Understanding the C-Suite

Customer Advisory Boards can drive new thinking and innovation if you consider a different approach to membership and content.

Customer Advisory Boards: Delivering Client Value through Peer Relationships

Posted on 04.1.2016 by Anne Taylor in Customer Advisory Boards, Understanding the C-Suite

We see customer advisory boards delivering value to members through peers engagement. Here are just three of the many benefits of these peer connections.

Four Ways to Earn Loyalty in the C-Suite [Article]

Posted on 03.21.2016 by Anne Taylor in Understanding the C-Suite

[AS SEEN IN LOYALTY360] Four key factors that contribute to winning or losing loyalty in the C-suite

Getting a Grip on Digital Leadership

Posted on 03.17.2016 by Farland Group in Understanding the C-Suite

With every C-suite leader vested in the future of digital, the question is who is going to lead the transformation? Three recent articles provide a useful perspective on the CDO role and how executives should think about digital leadership.

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Featured Posts

Selling to the C-suite – Stop Pitching

See Article


Executive Engagement: Start with Defining Success

See Article


Will Virtual Customer Advisory Boards Become the Norm?

See Article


The Value of Convening C-Suite Peers: Reaping What You Sow

See Article


Do you Know What Your Customers Value?

See Article


Tackling the Transformation Challenge

See Article


The Pros and Cons of Net Promoter Score – NPS

See Article


Looking to Engage Executives? First, Understand What They Want

See Article


Advisory Boards Open New Market Opportunity

See Article


C-Suite Insights: From Digital Transformation to Customer Advocacy

See Article


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  • Engagement Strategy
  • Understanding the C-Suite
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