How to Reach the C-Suite with Content [Article]

Posted on 05.9.2012 by in Understanding the C-Suite

[AS SEEN IN CHIEF CONTENT OFFICER] “Content marketers spend lots of time and money creating just the right content to engage their customers and prospects, but much of it goes unheeded by the most coveted of audiences — the C-suite. Executives are a challenging audience, but because of their clout and buying power, it is well worth cracking the code on executive content…”