Finding the Balance

Posted on 04.7.2010 by in Understanding the C-Suite

Over the last week, one customer conversation in particular has really caused me to pause and think about the balancing act our team performs when creating content for communities – be it an advisory board, a conference, or for an »

Chief Customer Officers are Not Replacements for CMOs: Leading the Customer Focused Revolution

Posted on 03.29.2010 by in Engagement Strategy, Understanding the C-Suite

In their recent article in Harvard Business Review, Rethinking Marketing (, authors Roland T. Rust, Christine Moorman and Gaurav Bhalla make an articulate case for the shift companies need to make to put cultivating relationships ahead of building brands.  They »