Your Competitors Are Coming. Here’s How to Defend Yourself [Article]


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Engaging with your customers is crucial to maintaining and growing your business, but the concept of customer engagement is often misinterpreted. Jane Hiscock, President of Farland Group illustrates what true customer engagement looks like, tips on how to properly engage, and the benefits of effective execution.

True customer engagement is about adding value, developing relationships and co-creating a future together. This is key to defending your customers from an ever-changing competitive landscape.

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Customer Advisory Boards

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

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Understanding the C-Suite

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

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