Your Competitors Are Coming. Here’s How to Defend Yourself [Article]

AS SEEN IN

AmEx Open Forum logo

 

 

Engaging with your customers is crucial to maintaining and growing your business, but the concept of customer engagement is often misinterpreted. Jane Hiscock, President of Farland Group illustrates what true customer engagement looks like, tips on how to properly engage, and the benefits of effective execution.

True customer engagement is about adding value, developing relationships and co-creating a future together. This is key to defending your customers from an ever-changing competitive landscape.

Read the full article >>

Related Stories

Looking Back on One Year: An Interview with Mike Abbott, Thomson Reuters

Posted on 12.1.2022 by in Client Interviews, Customer Advisory Boards, Featured

Mike Abbott is the Head of Market Insights, Global Thought Leadership and the Thomson Reuters Institute, which brings together people from across the legal, corporate, tax and accounting, and government communities to ignite conversation and debate. Mike and the Thomson  

Continue Reading »

Do You Really Want to Launch a Client Advisory Board?

Posted on 10.3.2022 by in Customer Advisory Boards, Featured

Client Advisory Councils can be incredibly powerful vehicles to gain real insight, embed clients in your strategy and deepen important relationships. But, if it is not the right time, and the foundation is not in place, you can lose ground  

Continue Reading »

Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Inflexion Group

Posted on 09.27.2022 by in Client Interviews, Engagement Strategy, Featured

 


 

In this podcast, Jane Hiscock speaks with Bev Burgess of Inflexion Group. Bev has over 30 years of experience working in B2B marketing, both on the client  

Continue Reading »

Selling to the C-suite – Stop Pitching

Posted on 04.18.2022 by in Featured, Understanding the C-Suite

Effective sales people will tell you that selling is as much science as art. Selling to the C-Suite even more so. Done well, it requires a system that can be planned, delivered, measured and repeated. Yet often, sellers fear they  

Continue Reading »

Customer Advisory Boards

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

Learn More »

Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Learn More »

Understanding the C-Suite

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »

Learn More »