Advice & Insight

Your Competitors Are Coming. Here’s How to Defend Yourself [Article]

AS SEEN IN

Engaging with your customers is crucial to maintaining and growing your business, but the concept of customer engagement is often misinterpreted. Jane Hiscock, President of Farland Group illustrates what true customer engagement looks like, tips on how to properly engage, and the benefits of effective execution.

True customer engagement is about adding value, developing relationships and co-creating a future together. This is key to defending your customers from an ever-changing competitive landscape.

Read the full article >>

Related Stories

CXO Perspectives: Leading Change Agendas

Posted on 07.24.2023 by Hilary Lee in Featured, Understanding the C-Suite

We share what we have learned about the state of digital transformation through our in-depth conversations with CXOs, and how the C-suite has moved beyond early debate to take action in five key areas to drive competitive advantage.

Continue Reading »

Looking Back on One Year: An Interview with Mike Abbott, Thomson Reuters

Posted on 12.1.2022 by Elise Schepeler in Client Interviews, Customer Advisory Boards, Featured

Mike Abbott is the Head of Market Insights, Global Thought Leadership and the Thomson Reuters Institute, which brings together people from across the legal, corporate, tax and accounting, and government communities to ignite conversation and debate. Mike and the Thomson

Continue Reading »

Do You Really Want to Launch a Client Advisory Board?

Posted on 10.3.2022 by Anne Taylor in Customer Advisory Boards, Featured

Client Advisory Councils can be incredibly powerful vehicles to gain real insight, embed clients in your strategy and deepen important relationships. But, if it is not the right time, and the foundation is not in place, you can lose ground

Continue Reading »

Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Inflexion Group

Posted on 09.27.2022 by Jane Hiscock in Client Interviews, Engagement Strategy, Featured

In this podcast, Jane Hiscock speaks with Bev Burgess of Inflexion Group. Bev has over 30 years of experience working in B2B marketing, both on the client

Continue Reading »

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »