Your Competitors Are Coming. Here’s How to Defend Yourself [Article]


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Engaging with your customers is crucial to maintaining and growing your business, but the concept of customer engagement is often misinterpreted. Jane Hiscock, President of Farland Group illustrates what true customer engagement looks like, tips on how to properly engage, and the benefits of effective execution.

True customer engagement is about adding value, developing relationships and co-creating a future together. This is key to defending your customers from an ever-changing competitive landscape.

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