Advice & Insight

Is Your Content Marketing Right for Executives? [Article]

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Reaching the C-suite can be rewarding, but this demanding audience requires content tailored to their needs. Roanne Neuwirth, Senior Vice President, Farland Group, recently offered up tips to connect effectively with this valuable buyer group.

Executives like to be surprised and intrigued with ideas they might not have thought of yet — push the envelope on business challenges.

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Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »