Is Your Content Marketing Right for Executives? [Article]


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Reaching the C-suite can be rewarding, but this demanding audience requires content tailored to their needs. Roanne Neuwirth, Senior Vice President, Farland Group, recently offered up tips to connect effectively with this valuable buyer group.

Executives like to be surprised and intrigued with ideas they might not have thought of yet — push the envelope on business challenges.

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Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

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Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

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Understanding the C-Suite

Want to improve your standing with your C-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

Learn More »