2018 Trends that will Dominate the C-Suite

It’s a new year and as we prepare for 2018 programs, we are spending time speaking with Customer Advisory Board (CAB) members and learning their most pressing issues for this year.  The top 3 topics are not surprising to us; while we have been hearing from leaders on these areas for some time, their relevance on executives’ agendas has only increased.

Security
Security is perennially top of mind, and CAB members across clients and programs recommend that this topic be on at least one CAB meeting agenda per year.  Not surprisingly, Chief Information Officers we spoke with shared that security is critical for the whole organization, not just the CISO and the C-suite.

Cloud
Cloud rises to the top yet again this year.  IDC just forecast worldwide public cloud spending to reach $160B in 2018, up 23.2% from 2017.  During conversations with CIOs, we hear that established organizations that have not yet made the shift are looking to modernize their legacy infrastructure and move to more cloud-based platforms, and in doing so, transform their economics and gain scale.  Additionally, industries that that are highly regulated and that have traditionally shied away from cloud, are making moves and will be spending on SaaS for non-core functionality.

Data and Analytics
Organizations are awash with data.  CIOs share that their challenge is not getting more data, but maximizing the value and insights derived from the data that already is in place.  Executives also note a need to shift the skills of the wider organization to be more data focused.  Also top of mind for CIOs is uncovering ways to monetize the vast amounts of data their organizations have, utilizing data to deliver personalized customer experiences, and using data as a source of competitive differentiation.

As we move through the year, it will be fascinating to see which topics continue to remain at the top and what new business and technology areas will come into play.

Related Stories

Progressing Customer Advisory Board Advice

Posted on 09.6.2019 by in Customer Advisory Boards, Featured

‘Closing the loop’ is a phrase we use frequently at Farland Group. The point of this phrase is to emphasize that an engagement with a client is only as good as the action taken after the customer advisory board meeting.  

Continue Reading »

Why A Customer Advisory Board

Posted on 08.1.2019 by in Customer Advisory Boards, Featured

Good relationships are about honesty, trust, and a shared commitment to agreed upon goals and mutual success. For clients to trust you, or anyone for that matter, you need to make commitments and follow through on the promises made or  

Continue Reading »

Customer Advisory Board Recruiting: Why it is the Most Important Thing

Posted on 06.20.2019 by in Customer Advisory Boards

So, the great news is you just got approval from senior leadership for a Customer Advisory Board, but now what do you do? Customer Advisory Boards (CABs) are an integral part of an overall customer marketing program. However, they are  

Continue Reading »

Executive Engagement: Tips on How to Retain and Grow Executive Relationships

Posted on 06.13.2019 by in Engagement Strategy

Executives require a different level of engagement and focus. Done well executive relationships will drive lasting value to your B2B marketing and sales strategies.

Continue Reading »


Customer Advisory Boards

An advisory board is a powerful engine of engagement, insight, and business transformation. Make the most of yours.

A Board Success Factor: Business and Industry Expertise » Advisory Boards: How to Extend the Value »

Learn More »

Engagement Strategy

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Learn More »

Understanding the C-Suite

Want to improve your standing with your C-suite customers? Deliver what executives want: ideas, inspiration, innovation, influence.

C-Suite Insight: Digital Disruption » Looking to Engage Executives? First, Understand What They Want »

Learn More »