Advice & Insight

Your Customer Advocacy Program Is on the Verge of Complete Disruption [Article]

AS SEEN IN

Today, businesses are in a constant state of transformation. In both small and large enterprises, the way marketers think about ‘the customer’ has never been so important due to our ever-changing, technology-driven world. At the B2B Marketing Summit this past June, Jane Hiscock, Farland Group and Alison Orsi, IBM, discussed the impact of the digital era on organizations and their approaches to gain customer advocacy. Click here to read more.

It’s clear that finding new and innovative ways to engage customers is critical to the stability of businesses. Responding to these changes has ushered in the “thinking era.”

Read the full article >>

Related Stories

Always Recruiting: The Secret to a Successful Advisory Board

Posted by Jane Hiscock in Customer Advisory Boards

If there is one thing we have learned about Client Advisory Board membership recruiting it is that you are never done. While the initial blast of recruiting needed to get your Board off to the right start

Continue Reading »

Customer First Requires Commitment and Change

Posted by Jane Hiscock in Engagement Strategy

“Getting closer to the customer” is an all-too-common goal of companies. While the refrain has a nice ring to it, enabling a strategy to deliver on the promise is not trivial. After all, we know that customers have more choices

Continue Reading »

CXO Perspectives: Leading Change Agendas

Posted by Hilary Lee in Understanding the C-Suite

We share what we have learned about the state of digital transformation through our in-depth conversations with CXOs, and how the C-suite has moved beyond early debate to take action in five key areas to drive competitive advantage.

Continue Reading »

Do You Really Want to Launch a Client Advisory Board?

Posted by Anne Taylor in Customer Advisory Boards, Featured

Client Advisory Councils can be incredibly powerful vehicles to gain real insight, embed clients in your strategy and deepen important relationships. But, if it is not the right time, and the foundation is not in place, you can lose ground

Continue Reading »

Customer Advisory Boards are powerful engines of engagement, insight, and business transformation. Make the most of yours.

Meeting Facilitation: Virtual and In-Person Boards » Taking Your Customer Advisory Board Meetings Virtual »

Like any good relationship, customer engagement is a long-term, reciprocal effort. When done well, meaningful engagement leads to better business results, faster.

Engage Your Customers to Help You Stop Pitching » Getting to a Customer Engagement Mindset »

Building C-level programs that are meaningful and bring value to you as well as to your c-suite customers is challenging. Veiled sales pitches won’t win the day with this audience. Deliver what executives want: ideas, inspiration, innovation, influence.

Building a C-Suite Client Experience Strategy » Do you Know What Your Customers Value? »