Expert: How Feedback Really Impacts Strategy [Article]


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In a recent interview in BizReport, Jane Hiscock shares insights into the value of forming a Customer Advisory Board, including the amount of influence they can have on a company’s direction.

Customer advisory boards can have a significant and long lasting effect on product and company direction. For example, they can be instrumental in assessing or course correcting untested ideas, uncovering new markets, gaining competitive advantage, improving the customer experience, and boosting loyalty.

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