Four Ways to Earn Loyalty in the C-Suite [Article]


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Fostering loyalty and creating evangelists among customers is a top priority and gaining that loyalty in the c-suite is especially challenging. Farland Group’s president, Jane Hiscock, recently shared insight gleaned from hundreds of CXO interviews that point to four key factors that contribute to winning or losing loyalty in the C-suite.

Loyalty among the c-suite is won and lost on four things: relationships, quality interactions, the ability to bring something new, and relevancy.

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